{"id":34983,"date":"2016-04-19T10:30:00","date_gmt":"2016-04-19T09:30:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=34983"},"modified":"2016-04-19T10:10:10","modified_gmt":"2016-04-19T09:10:10","slug":"competing-content-marketing-infographic","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/content-management\/managing-content-marketing\/competing-content-marketing-infographic\/","title":{"rendered":"Competing with Content Marketing [Infographic]"},"content":{"rendered":"<h2>7 Steps to Content Marketing Success in\u00a02016<\/h2>\n<p>In our previous infographic, <a href=\"http:\/\/www.smartinsights.com\/managing-digital-marketing\/capability-performance-review\/digital-marketing-nirvana\/\">7 Steps to Digital Marketing Nirvana<\/a>, we showed the success factors with creating a digital strategy to help grow a business.<\/p>\n<p>Since the 7 Steps format was popular, we have used the same format in this Content Marketing infographic. In it we highlight a process to help your business grow using Content Marketing, which we believe should be at the heart of your digital marketing strategy in 2016.<\/p>\n<p>To help you review or benchmark how well you compete with your content marketing, for each step in the infographic, I have included relevant research from our<a href=\"http:\/\/hubs.ly\/H02xJnl0\">\u00a0free managing Content Marketing in 2016 research report<\/a>\u00a0we have just published with HubSpot - thank you if you were involved in the research!<\/p>\n<p>The research shows the challenge of content marketing with:<\/p>\n<ul>\n<li>Over two-thirds (67%) of businesses creating more content in 2016 compared to 2015<\/li>\n<li>Only 11% feeling they have an optimised content marketing strategy.<\/li>\n<li>Quality is still a challenge, with 58% still rating their content marketing as basic or inconsistent. This is a healthy improvement on last year though, as in 2015 68% rated their content marketing as basic or inconsistent. But there is clearly plenty of room for further improvement.<\/li>\n<\/ul>\n<p>To tackle these challenges we believe you need a solid content marketing plan. Here are the 7 steps we recommend - a summary of our content marketing strategy guide.<\/p>\n<p><a href=\"http:\/\/www.smartinsights.com\/?attachment_id=72589\" rel=\"attachment wp-att-72589\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-72589\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/04\/SI002-7-Steps-to-Success-Infographic-Update-April-2016.jpg\" alt=\" 7 Steps to Success content marketing Infographic\" width=\"800\" height=\"8088\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/04\/SI002-7-Steps-to-Success-Infographic-Update-April-2016.jpg 800w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/04\/SI002-7-Steps-to-Success-Infographic-Update-April-2016-550x5561.jpg 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/04\/SI002-7-Steps-to-Success-Infographic-Update-April-2016-768x7764.jpg 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/04\/SI002-7-Steps-to-Success-Infographic-Update-April-2016-700x7077.jpg 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/04\/SI002-7-Steps-to-Success-Infographic-Update-April-2016-10x100.jpg 10w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>We hope you find this infographic useful to help you Compete on Content Marketing!<\/p>\n<p>To learn more on the approaches we recommend to managing content marketing to make it effective, Expert members can download our three key guides to this process:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.smartinsights.com\/guides\/managing-content-marketing-guide\/\">Managing Content Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.smartinsights.com\/guides\/content-marketing-strategy-guide\/\">Creating a content marketing strategy<\/a><\/li>\n<li><a href=\"http:\/\/www.smartinsights.com\/guides\/content-marketing-roi-guide\/\">Evaluating content marketing ROI<\/a><\/li>\n<\/ul>\n<p>We also have a lot of free advice and other content marketing infographics for readers on our <a href=\"http:\/\/www.smartinsights.com\/content-management\/content-marketing-strategy\/\">Content marketing hub page<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>7 Steps to Content Marketing Success in\u00a02016 In our previous infographic, 7 Steps to Digital Marketing Nirvana, we showed the success factors with creating a digital strategy to help grow a business. Since the 7 Steps format was popular, we &hellip;..<\/p>\n","protected":false},"author":5,"featured_media":34985,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[936],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Competing with Content Marketing [Infographic] | Smart Insights<\/title>\n<meta name=\"description\" content=\"Competing with Content Marketing [Infographic] 7 Steps to Content Marketing Success in\u00a02016 In our previous infographic, 7 Steps to Digital Marketing Nirvana, we showed the success factors with.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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