{"id":35192,"date":"2014-03-13T17:05:25","date_gmt":"2014-03-13T17:05:25","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&p=35192"},"modified":"2023-04-18T12:38:14","modified_gmt":"2023-04-18T11:38:14","slug":"digital-marketing-plan-example","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example\/","title":{"rendered":"Digital marketing plan example"},"content":{"rendered":"
\n

How will this digital marketing plan example help me and my business?<\/h3>\n

We regularly get asked for examples of our frameworks as we know it helps to see the how<\/em>, not just the why<\/em>. We\u2019ve created this completed digital marketing plan example for our members to help you see how you can structure your own marketing plan and what sort of content you can include.<\/p>\n

The example plan is for a fictitious B2C retail company<\/strong> - Wow Accessories<\/em> - an online e-commerce fashion accessories site. The plan goes through the company\u2019s objectives, strategic plans, and actions to implement. If you work in B2B marketing<\/strong>, see our B2B digital marketing plan example<\/a>.<\/p>\n

The digital marketing plan example is available as a Microsoft Word download so you can edit parts of it for your own plan if needed. Text is minimized since most managers don't have the time to read or write it, but is included in certain areas to help explain concepts and decisions to senior management. It also features a series of tables summarizing the current situation, strategies for improvement and proposed actions for a quick overview.<\/p>\n

The example plan includes a:<\/p>\n

    \n
  1. One page summary table for digital strategy<\/li>\n
  2. Digital marketing-specific TOWs matrix summary<\/li>\n
  3. A summary KPI dashboard for RACE measures<\/li>\n
  4. A review prioritizing targeting options<\/li>\n
  5. Actions for future investment and summary budget<\/li>\n<\/ol>\n<\/div>\n

    Who is this example for?<\/h3>\n

    The example is to support anyone creating a digital marketing plan or strategy. It is a consumer marketing plan, so will be most useful for B2C marketers. However, the structure may be useful for B2B marketers too.<\/p>\n","protected":false},"excerpt":{"rendered":"

    How will this digital marketing plan example help me and my business? We regularly get asked for examples of our frameworks as we know it helps to see the how, not just the why. We\u2019ve created this completed digital marketing …..<\/p>\n","protected":false},"featured_media":129208,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"\nDigital marketing plan example | Smart Insights<\/title>\n<meta name=\"description\" content=\"Use this digital marketing plan example structured around our RACE Planning Framework to help you create your own marketing plan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital marketing plan example | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Use this digital marketing plan example structured around our RACE Planning Framework to help you create your own marketing plan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-18T11:38:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/03\/digital-marketing-plan-example-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example\/\",\"name\":\"Digital marketing plan example | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/03\/digital-marketing-plan-example-cover.jpg\",\"datePublished\":\"2014-03-13T17:05:25+00:00\",\"dateModified\":\"2023-04-18T11:38:14+00:00\",\"description\":\"Use this digital marketing plan example structured around our RACE Planning Framework to help you create your own marketing plan.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/03\/digital-marketing-plan-example-cover.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/03\/digital-marketing-plan-example-cover.jpg\",\"width\":595,\"height\":839,\"caption\":\"digital-marketing-plan-example-cover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital marketing plan example\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing > The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital marketing plan example | Smart Insights","description":"Use this digital marketing plan example structured around our RACE Planning Framework to help you create your own marketing plan.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example\/","og_locale":"en_US","og_type":"article","og_title":"Digital marketing plan example | Smart Insights","og_description":"Use this digital marketing plan example structured around our RACE Planning Framework to help you create your own marketing plan.","og_url":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example\/","og_site_name":"Smart Insights","article_publisher":"https:\/\/www.facebook.com\/smartinsights","article_modified_time":"2023-04-18T11:38:14+00:00","og_image":[{"width":595,"height":839,"url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/03\/digital-marketing-plan-example-cover.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@smartinsights","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example\/","url":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example\/","name":"Digital marketing plan example | Smart Insights","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example\/#primaryimage"},"image":{"@id":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/03\/digital-marketing-plan-example-cover.jpg","datePublished":"2014-03-13T17:05:25+00:00","dateModified":"2023-04-18T11:38:14+00:00","description":"Use this digital marketing plan example structured around our RACE Planning Framework to help you create your own marketing plan.","breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example\/#primaryimage","url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/03\/digital-marketing-plan-example-cover.jpg","contentUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/03\/digital-marketing-plan-example-cover.jpg","width":595,"height":839,"caption":"digital-marketing-plan-example-cover"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-example\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"Guides","item":"https:\/\/www.smartinsights.com\/guides\/"},{"@type":"ListItem","position":3,"name":"Digital marketing plan example"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing > The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/35192"}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/types\/guides"}],"version-history":[{"count":8,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/35192\/revisions"}],"predecessor-version":[{"id":165804,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/35192\/revisions\/165804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media\/129208"}],"wp:attachment":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media?parent=35192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}