{"id":35568,"date":"2014-03-24T12:15:32","date_gmt":"2014-03-24T12:15:32","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=35568"},"modified":"2022-05-04T10:46:25","modified_gmt":"2022-05-04T09:46:25","slug":"managing-content-marketing-checklist","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/managing-content-marketing-checklist\/","title":{"rendered":"Content marketing playbook"},"content":{"rendered":"<div id=\"product-benefits\">\n<h3>How will this playbook help me and my business?<\/h3>\n<p>Now that most marketers appreciate that content marketing is at the heart of digital marketing, it's becoming more difficult to make your content marketing effective. Competing in content marketing needs an approach where you work to a plan to develop more engaging content than your competitors and work hard to continuously improve this.<\/p>\n<p>This playbook centers around a checklist that will help you understand what needs to go in your content marketing strategy and how you can optimize your content marketing plans.<\/p>\n<h3>What does the content marketing playbook checklist cover?<\/h3>\n<\/div>\n<div id=\"product-includes\">\n<p>Our checklist will help you review your approach to content marketing since it features:<\/p>\n<ul>\n<li>20 factors to create effective content marketing (with a short description of each)<\/li>\n<li>Success factors grouped to reflect the 7 steps of our <a href=\"http:\/\/www.smartinsights.com\/guides\/content-marketing-strategy-guide\/\">Content Marketing Strategy guide<\/a><\/li>\n<li>Links to our Digital Marketing Learning Paths - held on our interactive e-learning platform - as well as supporting guides and templates to help you define your content strategy<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How will this playbook help me and my business? Now that most marketers appreciate that content marketing is at the heart of digital marketing, it&#8217;s becoming more difficult to make your content marketing effective. Competing in content marketing needs an &hellip;..<\/p>\n","protected":false},"featured_media":163138,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Marketing Playbook | Smart Insights<\/title>\n<meta name=\"description\" content=\"Learn what needs to go into your content marketing strategy and how to optimize your content with our handy checklist.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/managing-content-marketing-checklist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing Playbook | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Learn what needs to go into your content marketing strategy and how to optimize your content with our handy checklist.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/managing-content-marketing-checklist\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-04T09:46:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/03\/Screen-Shot-2022-05-03-at-17.06.06.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1126\" \/>\n\t<meta property=\"og:image:height\" content=\"1584\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/managing-content-marketing-checklist\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/managing-content-marketing-checklist\/\",\"name\":\"Content Marketing Playbook | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/managing-content-marketing-checklist\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/managing-content-marketing-checklist\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/03\/Screen-Shot-2022-05-03-at-17.06.06.png\",\"datePublished\":\"2014-03-24T12:15:32+00:00\",\"dateModified\":\"2022-05-04T09:46:25+00:00\",\"description\":\"Learn what needs to go into your content marketing strategy and how to optimize your content with our handy checklist.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/managing-content-marketing-checklist\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/managing-content-marketing-checklist\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/managing-content-marketing-checklist\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/03\/Screen-Shot-2022-05-03-at-17.06.06.png\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/03\/Screen-Shot-2022-05-03-at-17.06.06.png\",\"width\":1126,\"height\":1584,\"caption\":\"Content marketing playbook cover image\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/managing-content-marketing-checklist\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Content marketing playbook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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