{"id":35825,"date":"2014-03-27T15:09:28","date_gmt":"2014-03-27T15:09:28","guid":{"rendered":"http:\/\/www.smartinsights.com\/?page_id=35825"},"modified":"2019-09-18T11:18:20","modified_gmt":"2019-09-18T10:18:20","slug":"managing-digital-transformation","status":"publish","type":"page","link":"https:\/\/www.smartinsights.com\/managing-digital-marketing\/managing-digital-transformation\/","title":{"rendered":"Managing Digital Transformation"},"content":{"rendered":"<p>Many companies today understand the importance of digital channels to the profitability, even the very future of their business. So, they have invested more in digital marketing to find that this can cause its own problems of digital silos and poor integration with other marketing activities.<\/p>\n<p>Digital transformation is about managing the process, structures and resources need to enable the integration of digital marketing into business-as-usual.<\/p>\n<p>Read more on how companies are managing digital transformation in our free report <a href=\"https:\/\/www.smartinsights.com\/guides\/managing-digital-marketing-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">Managing Digital Marketing 2019.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many companies today understand the importance of digital channels to the profitability, even the very future of their business. So, they have invested more in digital marketing to find that this can cause its own problems of digital silos and &hellip;..<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":4305,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"page-tactic.php","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Managing Digital Transformation | Smart Insights<\/title>\n<meta name=\"description\" content=\"Digital transformation is about managing the process, structures and resources need to enable the integration of digital marketing into business-as-usual.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/managing-digital-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Managing Digital Transformation | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Digital transformation is about managing the process, structures and resources need to enable the integration of digital marketing into business-as-usual.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/managing-digital-transformation\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-18T10:18:20+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/managing-digital-transformation\/\",\"url\":\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/managing-digital-transformation\/\",\"name\":\"Managing Digital Transformation | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"datePublished\":\"2014-03-27T15:09:28+00:00\",\"dateModified\":\"2019-09-18T10:18:20+00:00\",\"description\":\"Digital transformation is about managing the process, structures and resources need to enable the integration of digital marketing into business-as-usual.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/managing-digital-transformation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/managing-digital-transformation\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/managing-digital-transformation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Managing digital marketing\",\"item\":\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Managing Digital Transformation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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