{"id":35900,"date":"2014-04-04T11:40:00","date_gmt":"2014-04-04T10:40:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=35900"},"modified":"2014-04-04T11:47:01","modified_gmt":"2014-04-04T10:47:01","slug":"engage-with-404-error-pages","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/user-experience\/findability\/engage-with-404-error-pages\/","title":{"rendered":"7 examples of engaging 404 error pages"},"content":{"rendered":"<h2>Creative approaches to say sorry more positively<\/h2>\n<p>Having worked on a number of web projects over the years, I still receive great examples of 404 page designs sent to me by my former team members.<\/p>\n<blockquote><p><em><strong>Why?\u00a0<\/strong>A well designed 404 page can be an opportunity to build your brand when something goes wrong for your user and I attempt to bring them in all web projects I work on.<\/em><\/p><\/blockquote>\n<p>If you're not a webmaster, you may not know what a 404 is, although you will certainly have seen them! Technically speaking Wikipedia describe it as 'The\u00a0<b>404<\/b>\u00a0or\u00a0<b>Not Found<\/b>\u00a0<a title=\"Error message\" href=\"http:\/\/en.wikipedia.org\/wiki\/Error_message\" target=\"_blank\">error message<\/a>\u00a0is a\u00a0<a title=\"http standard response\" href=\"http:\/\/en.wikipedia.org\/wiki\/Hypertext_Transfer_Protocol\" target=\"_blank\">HTTP\u00a0standard response code<\/a>\u00a0indicating that the\u00a0<a title=\"Web Browser\" href=\"http:\/\/en.wikipedia.org\/wiki\/Web_Browser\" target=\"_blank\">client<\/a>\u00a0was able to communicate with the server, but the server could not find what was requested.'<\/p>\n<p>Your users will describe it, to quote a great TED talk by <a title=\"renny gleeson ted video\" href=\"https:\/\/www.ted.com\/talks\/renny_gleeson_404_the_story_of_a_page_not_found\" target=\"_blank\">Renny Gleeson\u00a0<\/a> as 'a slap in the face, \u2026..you feel like you have fallen through the cracks'<i><\/i><\/p>\n<p>404 pages can be overlooked on a web build, redesign, or general web updates and this is an opportunity missed if your company\u2019s page is, well, annoying and not helpful to the end user. Yes you may never have out-dated pages, and yes someone may just have typed the link incorrectly, or they may have been sent the wrong link.<\/p>\n<p>Look at your own company websites 404 page could you be providing a better user experience and helping your users?<\/p>\n<p>Most importantly build a <a href=\"http:\/\/www.cxfocus.com\/index.php\/google-analytics-tips\/google-analytics-visitors-bad-experience\/\">process and reports to review your 404s<\/a> regularly in your analytics or using <a href=\"http:\/\/moz.com\/blog\/how-to-fix-crawl-errors-in-google-webmaster-tools\">Google Webmaster Tools<\/a> to minimise the number of 404s. But some will be inevitable, so make sure they are not just a black on white \"Not found\" road block.<\/p>\n<h3>Tips for your 404 page and some great examples in action<\/h3>\n<ul>\n<li><strong>Let your brand shine through<\/strong> and keep the experience of your main site in your 404 design and\u00a0 don\u2019t forget to keep the copy in line with your brands tone of voice.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/virginerror404.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-35902 aligncenter\" alt=\"virginerror404\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/virginerror404-550x266.png\" width=\"550\" height=\"266\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/virginerror404-550x266.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/virginerror404-150x72.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/virginerror404-600x290.png 600w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/virginerror404-250x121.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/virginerror404.png 726w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/legoerrorpagenotfound.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-35903 aligncenter\" alt=\"legoerropagenotfound\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/legoerrorpagenotfound-550x338.png\" width=\"550\" height=\"338\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/legoerrorpagenotfound-550x338.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/legoerrorpagenotfound-150x92.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/legoerrorpagenotfound-600x369.png 600w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/legoerrorpagenotfound-250x153.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/legoerrorpagenotfound.png 739w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<ul>\n<li><strong>Don\u2019t blame the user,<\/strong> you want to have copy that says 'something went wrong, we are looking into it'<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/hiltonerrorpage.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-35905 aligncenter\" alt=\"Hiltonerrorpage\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/hiltonerrorpage-550x403.png\" width=\"550\" height=\"403\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/hiltonerrorpage-550x403.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/hiltonerrorpage-150x109.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/hiltonerrorpage-600x439.png 600w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/hiltonerrorpage-250x183.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/hiltonerrorpage.png 696w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<ul>\n<li><strong>Re direct the user back to your website as<\/strong>\u00a0this is an opportunity to point them in a helpful direction. Add a helpline number, support enquiry form, popular web pages or product categories, don\u2019t be afraid to push your products, or even demo pages.<span style=\"text-align: center;\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/hubspoterrorpage.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-35907 aligncenter\" alt=\"hubspoterrorpage\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/hubspoterrorpage-550x374.png\" width=\"550\" height=\"374\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/hubspoterrorpage-550x374.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/hubspoterrorpage-150x102.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/hubspoterrorpage-600x408.png 600w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/hubspoterrorpage-250x170.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/hubspoterrorpage.png 744w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/asoserrorpage.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-35908 aligncenter\" alt=\"asoserrorpage\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/asoserrorpage-550x344.png\" width=\"550\" height=\"344\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/asoserrorpage-550x344.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/asoserrorpage-150x93.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/asoserrorpage-600x375.png 600w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/asoserrorpage-250x156.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/asoserrorpage.png 712w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<ul>\n<li><strong>Add some humour<\/strong> and make it a fun experience, and bring in the faces of the businesses to show off their talents.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/emailcentreerrorpage.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-35909 aligncenter\" alt=\"emailcentreerrorpage\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/emailcentreerrorpage-550x421.png\" width=\"550\" height=\"421\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/emailcentreerrorpage-550x421.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/emailcentreerrorpage-150x115.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/emailcentreerrorpage-600x460.png 600w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/emailcentreerrorpage-250x191.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/emailcentreerrorpage.png 721w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/emailcentreerrorpageversion.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-35910 aligncenter\" alt=\"emailcentreerror404page\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/emailcentreerrorpageversion-550x426.png\" width=\"550\" height=\"426\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/emailcentreerrorpageversion-550x426.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/emailcentreerrorpageversion-150x116.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/emailcentreerrorpageversion-600x465.png 600w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/emailcentreerrorpageversion-250x193.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/emailcentreerrorpageversion.png 704w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<ul>\n<li><strong>Add media.\u00a0<\/strong>Out of all the 404\u2019s that I find I think my favourite is The Rolling Stones <i>\u2013'<\/i>you can\u2019t always get what you want, but if you try sometimes, you just might find what you need.'<i>\u00a0<\/i>\u00a0A wonderful 404 page design that links directly to a youtube video .<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/rollingstoneserror.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-35912 aligncenter\" alt=\"rollingstoneerrorpage\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/rollingstoneserror.png\" width=\"504\" height=\"457\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/rollingstoneserror.png 504w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/rollingstoneserror-150x136.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/04\/rollingstoneserror-250x226.png 250w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/a><\/p>\n<p>As a final tip for smaller businesses, Google Webmaster Tools provide some Javascript you can add to your Not found page to automatically prompt the user with the nearest page or encourage a search - see\u00a0<a href=\"https:\/\/support.google.com\/webmasters\/answer\/136085\" target=\"_blank\">https:\/\/support.google.com\/<wbr \/>webmasters\/answer\/136085<\/a>\u00a0for details.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creative approaches to say sorry more positively Having worked on a number of web projects over the years, I still receive great examples of 404 page designs sent to me by my former team members. Why?\u00a0A well designed 404 page &hellip;..<\/p>\n","protected":false},"author":12604,"featured_media":35910,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[526],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 examples of engaging 404 error pages | Smart Insights<\/title>\n<meta name=\"description\" content=\"7 examples of engaging 404 error pages Creative approaches to say sorry more positively Having worked on a number of web projects over the years, I still receive great examples of 404 page.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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