{"id":36927,"date":"2014-05-19T10:00:00","date_gmt":"2014-05-19T09:00:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=36927"},"modified":"2018-02-15T11:16:31","modified_gmt":"2018-02-15T11:16:31","slug":"impact-social-proof-online-retail-purchase","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/ecommerce\/customer-reviews-social-proof\/impact-social-proof-online-retail-purchase\/","title":{"rendered":"The impact of social proof on online retail purchase"},"content":{"rendered":"

Research shows purchase uplift from social sharing and reviews<\/h2>\n

What\u00a0is\u00a0the value of social sharing online? How does it impact sales? Can I charge more if my product has a highly perceived value? \u00a0Sharethis<\/a> and\u00a0Paley Centre for Media<\/a>\u00a0conducted a research stud research sharing behaviour amongst 6,000 consumers<\/a>, that helps answer these questions. It's a piece of companion research to the infographic we shared recently, asking what prompts\u00a0online sales<\/a>? It gives more evidence of the impact of social proof<\/a>\u00a0where social sharing and reviews of products or of a brand as a whole give reassurance to purchasers about buying a product or service. This new research shows that the impact of social proof on retail buys is significant, it concludes that:<\/p>\n

'Content sharing can influence consumers more than price and brand, and motivate people to spend 9.5% more', according to the research.'<\/em><\/p><\/blockquote>\n

In this research consumers were surveyed, who purchase in\u00a0three categories: automotive, technology and consumer packaged goods.\u00a0Here is a glimpse into the Survey.\u00a0The Return on A Share\u00a0report <\/a>can be downloaded from their website.<\/p>\n

Key research\u00a0takeways<\/strong><\/p>\n