{"id":37073,"date":"2014-05-14T00:09:55","date_gmt":"2014-05-13T23:09:55","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&p=37073"},"modified":"2022-11-29T11:41:10","modified_gmt":"2022-11-29T11:41:10","slug":"managing-email-marketing-checklist-template","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/managing-email-marketing-checklist-template\/","title":{"rendered":"Email and Marketing Automation playbook"},"content":{"rendered":"
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How will this playbook help me and my business?<\/h3>\n

Our playbook\u00a0<\/i>series of marketing templates is aimed at helping you quickly review the main activities you need to work on to get better results from different digital marketing channels. This playbook focusses on email marketing, so if you're trying to improve communication with your customers, increase subscriber lists or optimize your promotional offers through email, this is the best place to start.<\/p>\n

Despite the popularity of social media marketing with consumers and marketers to build relationships and brands, email marketing benchmarks show that, for most businesses, email marketing is superior at delivering commercial returns as sales. By reading this playbook and assessing your performance across 20 key activities, you'll be able to identify potential areas of improvement and put a strategy together to improve your email marketing campaigns.<\/p>\n

How is the Email and Marketing Automation playbook structured?<\/h3>\n

The concept is based on the idea of playbooks in sports like American football and baseball. The coach compiles a selection of different offensive and defensive techniques their team can be deployed in different situations to help beat the opposition. With this email marketing playbook, you'll be able to see what areas of your email campaigns need improving and instantly be given the resources you need to start making changes. The playbook contains:<\/p>\n<\/div>\n

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