{"id":37188,"date":"2014-05-19T06:11:25","date_gmt":"2014-05-19T05:11:25","guid":{"rendered":"http:\/\/www.smartinsights.com\/?page_id=37188"},"modified":"2019-09-18T08:56:17","modified_gmt":"2019-09-18T07:56:17","slug":"customer-reviews-social-proof","status":"publish","type":"page","link":"https:\/\/www.smartinsights.com\/ecommerce\/customer-reviews-social-proof\/","title":{"rendered":"Customer reviews and social proof"},"content":{"rendered":"<p>Customer reviews and social proof are important techniques for retailers and other Ecommerce sites to increase conversion by providing reassurance and trust. Our articles in this\u00a0channel feature research and examples showing\u00a0effective customer reviews.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer reviews and social proof are important techniques for retailers and other Ecommerce sites to increase conversion by providing reassurance and trust. 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