{"id":37192,"date":"2020-10-01T15:00:30","date_gmt":"2020-10-01T14:00:30","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=37192"},"modified":"2020-10-05T08:57:27","modified_gmt":"2020-10-05T07:57:27","slug":"paretos-8020-rule-marketing","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/marketing-planning\/marketing-models\/paretos-8020-rule-marketing\/","title":{"rendered":"Pareto’s 80:20 rule in Marketing"},"content":{"rendered":"

Examples of applying the Pareto principle\u00a0to marketing<\/h2>\n

The 80:20 rule, equally well known as the Pareto principle, is widely used and abused in business, but how does it apply to marketing and digital marketing? In this post I review some marketing applications.<\/p>\n

Wikipedia tells us that the Pareto principle<\/a> is named after Italian economist Vilfredo Pareto, who noted in 1906 that 80% of the land in Italy was owned by 20% of the population. Apparently Pareto developed what would later be known as his principle by observing that 20% of the pea pods in his garden contained 80% of the peas! Although there is some doubt whether he mentioned the 80:20 principle as such, it is known formally known as a specific power-law distribution and named as a Pareto distribution<\/a> based on an analysis in the 1940s of production quality \/ flaws by consultant Joseph M. Juran.<\/p>\n

\n
\n \n Essential marketing models for business growth\n <\/a>\n <\/div>\n
\n

Download our Free Resource \u2013 Essential marketing models<\/strong><\/p>\n

This free guide has been created to help today\u2019s marketers apply our pick of the most popular established frameworks to aid their decision making.<\/p>\n

Access the Essential marketing models for business growth<\/a><\/p>\n <\/div>\n <\/div><\/span><\/p>\n

Applying the Pareto\u2019s principle to marketing<\/h3>\n

I\u2019m sure you\u2019re familiar with these examples of applying Pareto\u2019s principle in marketing:<\/p>\n