{"id":37888,"date":"2014-07-11T12:30:00","date_gmt":"2014-07-11T11:30:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=37888"},"modified":"2014-07-11T12:35:48","modified_gmt":"2014-07-11T11:35:48","slug":"science-storytellling-infographic","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/persuasion-marketing\/persuasion-marketing-principles\/science-storytellling-infographic\/","title":{"rendered":"The Science of Storytellling [Infographic]"},"content":{"rendered":"<h2>Connecting content on a deeper psychological level<\/h2>\n<p>The many different types of content marketing give\u00a0great opportunities for brands to develop storytelling in new ways. Previously, Dan Bosomworth explained\u00a0<a href=\"http:\/\/www.smartinsights.com\/content-management\/content-marketing-strategy\/storytelling-part-art-part-science-100-imagination\/\">brand storytelling techniques<\/a>\u00a0in-depth. In this infographic\u00a0we gain insights on\u00a0how people will respond to the content we share, showing\u00a0how are brains are wired to connect with compelling stories.\u00a0<em>Did you know that...<\/em><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><em> '<span style=\"color: #333333;\">The brain processes images 60 times faster than text, and 92% of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories\".<\/span><\/em><\/p>\n<\/blockquote>\n<p>This <a href=\"http:\/\/www.onespot.com\/blog\/infographic-the-science-of-storytelling\/\">storytelling\u00a0infographic<\/a>\u00a0from Onepost shares this insight, explaining that \u00a0'<em>finding the right story will activate part of the brain to listen, absorb and transpose it into their own ideas and experiences, making it memorable<\/em>'.<\/p>\n<p><a href=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/07\/onespotscienceofcontent.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37889 size-medium\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/07\/onespotscienceofcontent-550x1118.jpg\" alt=\"onespotscienceofcontent\" width=\"550\" height=\"1118\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/07\/onespotscienceofcontent-550x1118.jpg 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/07\/onespotscienceofcontent-600x1220.jpg 600w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/07\/onespotscienceofcontent.jpg 864w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Connecting content on a deeper psychological level The many different types of content marketing give\u00a0great opportunities for brands to develop storytelling in new ways. Previously, Dan Bosomworth explained\u00a0brand storytelling techniques\u00a0in-depth. In this infographic\u00a0we gain insights on\u00a0how people will respond to &hellip;..<\/p>\n","protected":false},"author":20243,"featured_media":37889,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[385],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Science of Storytellling [Infographic] | Smart Insights<\/title>\n<meta name=\"description\" content=\"The Science of Storytellling [Infographic] Connecting content on a deeper psychological level The many different types of content marketing give\u00a0great opportunities for brands to develop.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/persuasion-marketing\/persuasion-marketing-principles\/science-storytellling-infographic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Science of Storytellling [Infographic] | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"The Science of Storytellling [Infographic] Connecting content on a deeper psychological level The many different types of content marketing give\u00a0great opportunities for brands to develop.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/persuasion-marketing\/persuasion-marketing-principles\/science-storytellling-infographic\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-11T11:30:00+00:00\" 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