{"id":38474,"date":"2014-07-02T08:05:21","date_gmt":"2014-07-02T07:05:21","guid":{"rendered":"http:\/\/www.smartinsights.com\/?page_id=38474"},"modified":"2020-05-29T16:32:07","modified_gmt":"2020-05-29T15:32:07","slug":"digital-transformation-strategy","status":"publish","type":"page","link":"https:\/\/www.smartinsights.com\/manage-digital-transformation\/digital-transformation-strategy\/","title":{"rendered":"Digital transformation strategy"},"content":{"rendered":"

Given the future importance of digital marketing, many larger businesses\u00a0have introduced Digital Transformation programmes to help manage these challenges.<\/p>\n

We recommend starting by auditing your digital capability<\/a>\u00a0using one of our free templates.<\/p>\n

\"\"<\/p>\n

Recommended resources<\/h3>\n

To help support digital transformation for organizations we have created a series of visuals to score your approach and show colleagues and clients where you need to prioritize and improve:<\/p>\n

1. Free download - Digital marketing capability templates\u00a0<\/a><\/p>\n

2. Free interactive tool - Capability assessment<\/a><\/p>\n

3. Article - Benchmarking digital capabilities<\/a><\/p>\n

4. Paid guide - Digital transformation 7 steps guide<\/a><\/p>\n

5. Paid guide - Change management for transformation\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Given the future importance of digital marketing, many larger businesses\u00a0have introduced Digital Transformation programmes to help manage these challenges. We recommend starting by auditing your digital capability\u00a0using one of our free templates. Recommended resources To help support digital transformation for …..<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":38472,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"page-tactic.php","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"\nDigital transformation strategy | Smart Insights<\/title>\n<meta name=\"description\" content=\"Digital transformation mirrors the growing importance of digital marketing, which is why you need to develop a digital transformation strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/manage-digital-transformation\/digital-transformation-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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