{"id":40055,"date":"2014-09-09T11:10:00","date_gmt":"2014-09-09T10:10:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=40055"},"modified":"2014-09-09T11:12:33","modified_gmt":"2014-09-09T10:12:33","slug":"chartinsight-contentmarketingtactics","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/content-management\/content-marketing-tools\/chartinsight-contentmarketingtactics\/","title":{"rendered":"The growth in content marketing [#DigitalInsights]"},"content":{"rendered":"

Which are the most popular\u00a0content marketing tactics used by UK Marketers?<\/h2>\n

We are all working to exploit the\u00a0''content marketing revolution' and are feeling the pressure of keeping up with fresh, engaging content. The Content Marketing Institute's report reminded us\u00a0that there is\u00a0continued growth\u00a0to increase this year in the UK as 76% of Marketers are using content marketing more than they did last year, regardless of the challenge of resources to produce sufficient, engaging content. Content marketing was\u00a0used by 88% of respondents, perhaps a misleading figure since the survey was completed\u00a0by the Content Marketing Institute.<\/p>\n

\"Content<\/a><\/p>\n

Source: Content Marketing Institute, 2014 Benchmarks, Budget and Trends report<\/a><\/p>\n

What's behind the growth in\u00a0content marketing?<\/h3>\n

Are we realising the ROI as we can measure the impact of content marketing<\/a>\u00a0on our bottom line? Content is part of our daily marketing lives, whether we like it or not, as it's interwoven throughout our marketing channels - across search, social, email marketing, our website or even face to face as we are more aware of how we are portraying our business and value propositions.<\/p>\n

As Marketers or more importantly as human beings, we are motivated by often benchmarking ourselves against our peers and curious to know what's going on outside of our business, and asking ourselves are 'we the only ones?', 'are we doing it right?'<\/p>\n

So before you read further, how many\u00a0content marketing tactics<\/a>\u00a0do you think are being adopted by 'for profit UK marketers'?<\/p>\n

Answer - The Content Marketing Institute's report shows on average UK Marketers use 14?<\/em><\/p><\/blockquote>\n

In the UK, tactics are used more often than the North American and Australian marketers for which data is also available and the top 3 content tactics are\u00a0social media content (excluding blogs), blogs and website articles.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Which are the most popular\u00a0content marketing tactics used by UK Marketers? We are all working to exploit the\u00a0”content marketing revolution’ and are feeling the pressure of keeping up with fresh, engaging content. The Content Marketing Institute’s report reminded us\u00a0that there …..<\/p>\n","protected":false},"author":20243,"featured_media":40056,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[875],"tags":[],"acf":[],"yoast_head":"\nThe growth in content marketing [#DigitalInsights] | Smart Insights<\/title>\n<meta name=\"description\" content=\"The growth in content marketing [#DigitalInsights] Which are the most popular\u00a0content marketing tactics used by UK Marketers? We are all working to exploit the\u00a0''content marketing revolution' and are.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/content-management\/content-marketing-tools\/chartinsight-contentmarketingtactics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The growth in content marketing [#DigitalInsights] | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"The growth in content marketing [#DigitalInsights] Which are the most popular\u00a0content marketing tactics used by UK Marketers? We are all working to exploit the\u00a0''content marketing revolution' and are.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/content-management\/content-marketing-tools\/chartinsight-contentmarketingtactics\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-09T10:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-09-09T10:12:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/09\/contentmarketinginsitute_usage_in_the_Uk_2013_benchmark_report.png\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"532\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Susanne Colwyn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susanne Colwyn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/content-management\/content-marketing-tools\/chartinsight-contentmarketingtactics\/\",\"url\":\"https:\/\/www.smartinsights.com\/content-management\/content-marketing-tools\/chartinsight-contentmarketingtactics\/\",\"name\":\"The growth in content marketing [#DigitalInsights] | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/content-management\/content-marketing-tools\/chartinsight-contentmarketingtactics\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/content-management\/content-marketing-tools\/chartinsight-contentmarketingtactics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/09\/contentmarketinginsitute_usage_in_the_Uk_2013_benchmark_report.png\",\"datePublished\":\"2014-09-09T10:10:00+00:00\",\"dateModified\":\"2014-09-09T10:12:33+00:00\",\"author\":{\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/b9ac28a0c91f7859fd5972138e7bdb98\"},\"description\":\"The growth in content marketing [#DigitalInsights] Which are the most popular\u00a0content marketing tactics used by UK Marketers? We are all working to exploit the\u00a0''content marketing revolution' and are.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/content-management\/content-marketing-tools\/chartinsight-contentmarketingtactics\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/content-management\/content-marketing-tools\/chartinsight-contentmarketingtactics\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/content-management\/content-marketing-tools\/chartinsight-contentmarketingtactics\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/09\/contentmarketinginsitute_usage_in_the_Uk_2013_benchmark_report.png\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/09\/contentmarketinginsitute_usage_in_the_Uk_2013_benchmark_report.png\",\"width\":696,\"height\":532,\"caption\":\"contentmarketinginsitute_usage_in_the_Uk_2013_benchmark_report uk usage of content marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/content-management\/content-marketing-tools\/chartinsight-contentmarketingtactics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The growth in content marketing [#DigitalInsights]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing > The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/b9ac28a0c91f7859fd5972138e7bdb98\",\"name\":\"Susanne Colwyn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/049303047cecb8db986652e2ca2e7e56?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/049303047cecb8db986652e2ca2e7e56?s=96&d=identicon&r=g\",\"caption\":\"Susanne Colwyn\"},\"description\":\"Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.\",\"url\":\"https:\/\/www.smartinsights.com\/author\/colwyn01\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The growth in content marketing [#DigitalInsights] | Smart Insights","description":"The growth in content marketing [#DigitalInsights] Which are the most popular\u00a0content marketing tactics used by UK Marketers? We are all working to exploit the\u00a0''content marketing revolution' and are.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/content-management\/content-marketing-tools\/chartinsight-contentmarketingtactics\/","og_locale":"en_US","og_type":"article","og_title":"The growth in content marketing [#DigitalInsights] | Smart Insights","og_description":"The growth in content marketing [#DigitalInsights] Which are the most popular\u00a0content marketing tactics used by UK Marketers? We are all working to exploit the\u00a0''content marketing revolution' and are.","og_url":"https:\/\/www.smartinsights.com\/content-management\/content-marketing-tools\/chartinsight-contentmarketingtactics\/","og_site_name":"Smart Insights","article_publisher":"https:\/\/www.facebook.com\/smartinsights","article_published_time":"2014-09-09T10:10:00+00:00","article_modified_time":"2014-09-09T10:12:33+00:00","og_image":[{"width":696,"height":532,"url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/09\/contentmarketinginsitute_usage_in_the_Uk_2013_benchmark_report.png","type":"image\/png"}],"author":"Susanne Colwyn","twitter_card":"summary_large_image","twitter_creator":"@smartinsights","twitter_site":"@smartinsights","twitter_misc":{"Written by":"Susanne Colwyn","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smartinsights.com\/content-management\/content-marketing-tools\/chartinsight-contentmarketingtactics\/","url":"https:\/\/www.smartinsights.com\/content-management\/content-marketing-tools\/chartinsight-contentmarketingtactics\/","name":"The growth in content marketing [#DigitalInsights] | Smart Insights","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartinsights.com\/content-management\/content-marketing-tools\/chartinsight-contentmarketingtactics\/#primaryimage"},"image":{"@id":"https:\/\/www.smartinsights.com\/content-management\/content-marketing-tools\/chartinsight-contentmarketingtactics\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/09\/contentmarketinginsitute_usage_in_the_Uk_2013_benchmark_report.png","datePublished":"2014-09-09T10:10:00+00:00","dateModified":"2014-09-09T10:12:33+00:00","author":{"@id":"https:\/\/www.smartinsights.com\/#\/schema\/person\/b9ac28a0c91f7859fd5972138e7bdb98"},"description":"The growth in content marketing [#DigitalInsights] Which are the most popular\u00a0content marketing tactics used by UK Marketers? We are all working to exploit the\u00a0''content marketing revolution' and are.","breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/content-management\/content-marketing-tools\/chartinsight-contentmarketingtactics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartinsights.com\/content-management\/content-marketing-tools\/chartinsight-contentmarketingtactics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/content-management\/content-marketing-tools\/chartinsight-contentmarketingtactics\/#primaryimage","url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/09\/contentmarketinginsitute_usage_in_the_Uk_2013_benchmark_report.png","contentUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/09\/contentmarketinginsitute_usage_in_the_Uk_2013_benchmark_report.png","width":696,"height":532,"caption":"contentmarketinginsitute_usage_in_the_Uk_2013_benchmark_report uk usage of content marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/content-management\/content-marketing-tools\/chartinsight-contentmarketingtactics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"The growth in content marketing [#DigitalInsights]"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing > The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.smartinsights.com\/#\/schema\/person\/b9ac28a0c91f7859fd5972138e7bdb98","name":"Susanne Colwyn","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/049303047cecb8db986652e2ca2e7e56?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/049303047cecb8db986652e2ca2e7e56?s=96&d=identicon&r=g","caption":"Susanne Colwyn"},"description":"Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.","url":"https:\/\/www.smartinsights.com\/author\/colwyn01\/"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts\/40055"}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/users\/20243"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/comments?post=40055"}],"version-history":[{"count":3,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts\/40055\/revisions"}],"predecessor-version":[{"id":40068,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts\/40055\/revisions\/40068"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media\/40056"}],"wp:attachment":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media?parent=40055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/categories?post=40055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/tags?post=40055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}