{"id":41628,"date":"2014-10-28T10:29:54","date_gmt":"2014-10-28T10:29:54","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=41628"},"modified":"2023-03-28T14:42:58","modified_gmt":"2023-03-28T13:42:58","slug":"digital-marketing-plan-workbook","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-workbook\/","title":{"rendered":"Digital marketing plan workbook"},"content":{"rendered":"<h3>How will the digital marketing plan workbook\u00a0help me and my business?<\/h3>\n<p>It can be difficult to know where to start when creating or updating your digital strategy.\u00a0 Our workbook gives you a tried-and-tested structure based on the Smart Insights RACE Planning Framework to help you create an effective integrated digital marketing strategy.<\/p>\n<p>Our digital plan workbook is designed to help you define a digital marketing strategy as quickly as practical through completing a series of blank Word templates.<\/p>\n<p>If you're looking to present your audit and strategy recommendations to colleagues or clients, see our <a href=\"http:\/\/www.smartinsights.com\/guides\/powerpoint-digital-marketing-planning-template\/\">Digital marketing strategy PowerPoint template<\/a>.<\/p>\n<p>The template tools in the workbook are tables and charts designed for quick analysis and summary of your current use of digital marketing and future digital strategies to improve the contribution of digital marketing in the future.<\/p>\n<p>We have selected 5 core templates that are essential for a plan in a business of any size. For a more detailed strategic analysis and definition for larger businesses,\u00a0other optional templates are available.<\/p>\n<h3>Who is this guide for?<\/h3>\n<p>This template\u00a0is for anyone who needs to create or update a\u00a0digital marketing plan, including:<\/p>\n<ul>\n<li>Company owners and directors or heads of marketing or digital<\/li>\n<li>CMOs, marketing managers and digital marketing managers<\/li>\n<li>Consultants or agency account managers<\/li>\n<\/ul>\n<p>To help create your strategy, use the examples in our companion PowerPoint template which cover business-to-consumer (B2C) and business-to-business (B2B) sectors. Plus our template library also contains downloadable Word examples from specific sectors such as consumer brands, financial services, healthcare\/pharma, retail e-commerce and travel.<\/p>\n<h3>Latest updates<\/h3>\n<p>The workbook has been updated in 2023 to include further advice on how to complete each template, better cross-referencing with relevant resources and updated branding.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will the digital marketing plan workbook\u00a0help me and my business? It can be difficult to know where to start when creating or updating your digital strategy.\u00a0 Our workbook gives you a tried-and-tested structure based on the Smart Insights RACE &hellip;..<\/p>\n","protected":false},"featured_media":129205,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital marketing plan workbook | Smart Insights<\/title>\n<meta name=\"description\" content=\"Download our digital marketing plan workbook to define an effective digital marketing strategy using Smart Insights RACE Planning Framework.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-workbook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital marketing plan workbook | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Download our digital marketing plan workbook to define an effective digital marketing strategy using Smart Insights RACE Planning Framework.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-workbook\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-28T13:42:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/10\/digital-marketing-plan-workbook-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-workbook\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-workbook\/\",\"name\":\"Digital marketing plan workbook | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-workbook\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-workbook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/10\/digital-marketing-plan-workbook-cover.jpg\",\"datePublished\":\"2014-10-28T10:29:54+00:00\",\"dateModified\":\"2023-03-28T13:42:58+00:00\",\"description\":\"Download our digital marketing plan workbook to define an effective digital marketing strategy using Smart Insights RACE Planning Framework.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-workbook\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-workbook\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-workbook\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/10\/digital-marketing-plan-workbook-cover.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/10\/digital-marketing-plan-workbook-cover.jpg\",\"width\":595,\"height\":839,\"caption\":\"digital-marketing-plan-workbook-cover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-workbook\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital marketing plan workbook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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