{"id":4196,"date":"2011-02-08T18:48:05","date_gmt":"2011-02-08T18:48:05","guid":{"rendered":"http:\/\/si.first10.co.uk\/"},"modified":"2019-09-05T08:55:07","modified_gmt":"2019-09-05T07:55:07","slug":"paid-search-marketing-ppc","status":"publish","type":"page","link":"https:\/\/www.smartinsights.com\/paid-search-marketing-ppc\/","title":{"rendered":"Paid search marketing (PPC)"},"content":{"rendered":"<p>Paid search marketing opportunities includes Pay Per Click Ads via Google and Bing plus ads on the display network - a third of Google's revenue. The cost of pay search can be high, so we discuss how to make sure you're getting the most value from PPC by maximising your Google Quality Score.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paid search marketing opportunities includes Pay Per Click Ads via Google and Bing plus ads on the display network &#8211; a third of Google&#8217;s revenue. The cost of pay search can be high, so we discuss how to make sure &hellip;..<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"page-tactic.php","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paid search marketing (PPC) | Smart Insights<\/title>\n<meta name=\"description\" content=\"PPC can be an expensive option for marketers, especially if you aren&#039;t using it correctly. Use our hub page to find the resources you need to use PPC well.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/paid-search-marketing-ppc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paid search marketing (PPC) | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"PPC can be an expensive option for marketers, especially if you aren&#039;t using it correctly. 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