{"id":42039,"date":"2014-11-14T06:05:07","date_gmt":"2014-11-14T06:05:07","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=42039"},"modified":"2020-04-27T11:27:57","modified_gmt":"2020-04-27T10:27:57","slug":"online-business-plan-summary-template","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/online-business-plan-summary-template\/","title":{"rendered":"Online business plan summary template"},"content":{"rendered":"<div id=\"product-benefits\" class=\"product-info\">\n<h3>What does this online business template include?<\/h3>\n<\/div>\n<div id=\"product-includes\" class=\"product-info\">\n<p>The template is in four sections covering:<\/p>\n<ul>\n<li>1. <strong>Statement of vision, business definition and aims<\/strong>. These sections help give a shared understanding on the future direction and purpose of the business.<\/li>\n<li>2. <strong>Change in focus<\/strong>. This summarises future changes in focus or behaviour needed to implement the strategy and hit the targets that follow.<\/li>\n<li>3. <strong>Financial targets<\/strong>. A top-level summary of yearly increments in sales and profit. Scope either for the business overall, or specifically for online channels.<\/li>\n<li>4. <strong>Business or marketing strategies<\/strong>. These are shorter term, e.g. for the\u00a0coming year or 18 months. They can be structured around drivers of customer acquisition, conversion and retention, but can cover other elements of the marketing mix including proposition.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What does this online business template include? The template is in four sections covering: 1. Statement of vision, business definition and aims. These sections help give a shared understanding on the future direction and purpose of the business. 2. Change &hellip;..<\/p>\n","protected":false},"featured_media":129364,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online business plan summary template | Smart Insights<\/title>\n<meta name=\"description\" content=\"Get some clarity on the future focus of your business by definining your aims and strategy prioritise using our online business plan summary template.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/online-business-plan-summary-template\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online business plan summary template | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Get some clarity on the future focus of your business by definining your aims and strategy prioritise using our online business plan summary template.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/online-business-plan-summary-template\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-27T10:27:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/11\/online-business-plan-summary-template.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/online-business-plan-summary-template\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/online-business-plan-summary-template\/\",\"name\":\"Online business plan summary template | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/online-business-plan-summary-template\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/online-business-plan-summary-template\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/11\/online-business-plan-summary-template.jpg\",\"datePublished\":\"2014-11-14T06:05:07+00:00\",\"dateModified\":\"2020-04-27T10:27:57+00:00\",\"description\":\"Get some clarity on the future focus of your business by definining your aims and strategy prioritise using our online business plan summary template.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/online-business-plan-summary-template\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/online-business-plan-summary-template\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/online-business-plan-summary-template\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/11\/online-business-plan-summary-template.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/11\/online-business-plan-summary-template.jpg\",\"width\":595,\"height\":839,\"caption\":\"online-business-plan-summary-template\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/online-business-plan-summary-template\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Online business plan summary template\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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