{"id":4257,"date":"2011-02-09T01:09:47","date_gmt":"2011-02-09T01:09:47","guid":{"rendered":"http:\/\/si.first10.co.uk\/"},"modified":"2019-09-18T10:14:00","modified_gmt":"2019-09-18T09:14:00","slug":"goals-kpis","status":"publish","type":"page","link":"https:\/\/www.smartinsights.com\/goal-setting-evaluation\/goals-kpis\/","title":{"rendered":"Defining goals and KPIs"},"content":{"rendered":"<p>Most reporting systems spew too many measures to be manageable, so you need to pick your \"critical few\" which you should use to make a difference. We review how to pick them for different types of business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most reporting systems spew too many measures to be manageable, so you need to pick your &#8220;critical few&#8221; which you should use to make a difference. 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