![\"frewp-zzone.blogspot.co.ukSanta-claus-wallpaper-christmas](\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/12\/frewp-zzone.blogspot.co_.ukSanta-claus-wallpaper-christmas-greeting-cards.jpg\")
<\/a><\/p>\nNow, if you\u2019re looking for tips on marketing, the big man in red may not be the obvious place to start. But look behind the bushy beard and you\u2019ll see an astute marketer who has some smart tips to share on making Christmas a roaring success<\/p>\n
- \n
- 1. He plans ahead<\/strong><\/li>\n<\/ul>\n
Those toys don\u2019t all appear by magic on Christmas Eve. When the reindeer are all back in their stable, on Christmas Day, he and the elves have a confab about what worked and what they could do better next year. Now for marketers in the real world, this conversation probably needs to happen in January when everyone\u2019s back in the office, and there are some stats to review. But the principle is still the same.<\/p>\n
- \n
- 2. He knows his target audience<\/strong><\/li>\n<\/ul>\n
Santa has a direct line to every single one of his customers. Admittedly, communicating by burning a letter in the fireplace and reading the smoke particles may not work for every organisation. But the customer insights he gains from reading each and every one is invaluable.<\/p>\n
- \n
- 3. He segments his database<\/strong><\/li>\n<\/ul>\n
Santa has a very simple segmentation for his customers. Naughty or nice. An ecommerce business may need to dive a bit more deeply into the database, but he saves himself a fortune in time and resources by only delivering to the Nice kids.<\/p>\n
- \n
- 4. He makes the most of joint ventures<\/strong><\/li>\n<\/ul>\n
Santa has an army of partners promoting his image, from Coca Cola to department stores and garden centres with grottoes. They begin promotions as early as October, building excitement for the big drop on Christmas eve.<\/p>\n
- \n
- 5. He sticks to his core brand values<\/strong><\/li>\n<\/ul>\n
Santa has high brand loyalty, thanks to consistently sticking to his core brand values of Christmas cheer, magic, and peace. Remarkably, all his affiliates uphold all the corporate brand guidelines too, always referring to the pantone charts for the colour and style of the uniform to and appropriate expressions to reinforce the brand values including 'Have you been good this year' and 'Ho, Ho, Ho\u2019.<\/p>\n
Wishing you all a very merry Christmas and a profitable New Year.<\/p>\n
Image\/Copyright: wp-zone.blogspot.co.uk<\/a><\/h6>\n
\n![\"\"](\"http:\/\/www.wordsthatsell.co.uk\/resources\/_wsb_260x364_Mel+Henson+Author+Flicks+$26+Clicks+low+res+$28high+res+on+request$29.jpg\")
Thanks to Mel Henson for sharing her thoughts and opinions in this post, a light-hearted read for Xmas Eve. Mel runs copywriting agency\u00a0WordsThatSell<\/a>, and is a specialist writer for many multichannel retailers, including Scotts & Co, House of Bath and the Royal Mint, as well as an in-demand speaker at conferences and events. She is also known for her acclaimed book 'Flicks and Clicks: how to create websites and catalogues that sell more'<\/a>. You can connect with Mel by Twitter\u00a0\u00a0@flicksandclicks<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"5 things we can learn from the Santa\u00a0brand Now, if you\u2019re looking for tips on marketing, the big man in red may not be the obvious place to start. But look behind the bushy beard and you\u2019ll see an astute …..<\/p>\n","protected":false},"author":35,"featured_media":42833,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[345],"tags":[],"acf":[],"yoast_head":"\n
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- 5. He sticks to his core brand values<\/strong><\/li>\n<\/ul>\n
- 4. He makes the most of joint ventures<\/strong><\/li>\n<\/ul>\n
- 3. He segments his database<\/strong><\/li>\n<\/ul>\n
- 2. He knows his target audience<\/strong><\/li>\n<\/ul>\n