{"id":4289,"date":"2011-02-09T07:30:07","date_gmt":"2011-02-09T07:30:07","guid":{"rendered":"http:\/\/si.first10.co.uk\/"},"modified":"2019-09-05T08:38:54","modified_gmt":"2019-09-05T07:38:54","slug":"online-value-proposition","status":"publish","type":"page","link":"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/online-value-proposition\/","title":{"rendered":"Online value proposition"},"content":{"rendered":"<p>The online value proposition is your customer value proposition, your USP online. It's important to clearly communicate what online experiences and content your brand can offer for each site, app and type of social presence. Content marketing is core to this as shown by this diagram.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2013\/07\/Online-value-proposition-strategy-600x326.png\" alt=\"Online value proposition elements\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The online value proposition is your customer value proposition, your USP online. It&#8217;s important to clearly communicate what online experiences and content your brand can offer for each site, app and type of social presence. Content marketing is core to &hellip;..<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":4265,"menu_order":0,"comment_status":"open","ping_status":"open","template":"page-tactic.php","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online value proposition | Smart Insights<\/title>\n<meta name=\"description\" content=\"The online value proposition is your customer value proposition, your USP online. 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