{"id":4293,"date":"2011-02-09T07:33:46","date_gmt":"2011-02-09T07:33:46","guid":{"rendered":"http:\/\/si.first10.co.uk\/"},"modified":"2019-09-18T11:50:32","modified_gmt":"2019-09-18T10:50:32","slug":"online-brand-strategy","status":"publish","type":"page","link":"https:\/\/www.smartinsights.com\/online-brand-strategy\/","title":{"rendered":"Online brand strategy"},"content":{"rendered":"<p>The Internet and digital technologies give fantastic opportunities to engage companies with your brand in new ways.<\/p>\n<p>A coherent brand strategy will, describe elements such as those below and importantly be questioned and improved as the market changes. Digital media give new opportunities to refine the brand strategy. Many brand experts and books will have variations on these very broad themes:<\/p>\n<ul>\n<li>Customer community, those who we serve, engage and transact with<\/li>\n<li>Market position and differentiation<\/li>\n<li>Product and service development<\/li>\n<li>Internal comms and culture, including employment, people and environment<\/li>\n<li>External marketing communications and proposition<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The Internet and digital technologies give fantastic opportunities to engage companies with your brand in new ways. A coherent brand strategy will, describe elements such as those below and importantly be questioned and improved as the market changes. Digital media &hellip;..<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"page-tactic.php","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online brand strategy | Smart Insights<\/title>\n<meta name=\"description\" content=\"A coherent online brand strategy will, describe elements such as those below and importantly be questioned and improved as the market changes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/online-brand-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online brand strategy | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"A coherent online brand strategy will, describe elements such as those below and importantly be questioned and improved as the market changes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/online-brand-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-18T10:50:32+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/online-brand-strategy\/\",\"url\":\"https:\/\/www.smartinsights.com\/online-brand-strategy\/\",\"name\":\"Online brand strategy | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"datePublished\":\"2011-02-09T07:33:46+00:00\",\"dateModified\":\"2019-09-18T10:50:32+00:00\",\"description\":\"A coherent online brand strategy will, describe elements such as those below and importantly be questioned and improved as the market changes.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/online-brand-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/online-brand-strategy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/online-brand-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Online brand strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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