Enjoy, please Tweet the facts you fancy and Merry Christmas!<\/p>\n
Shoppers spend 30% more per order, when free shipping is included. UX Director Chris Jones explains, 'Take a long, hard look at your shipping costs. Could you trial free shipping to see if there\u2019s an uplift in sales that would more than cover the cost? Do you at least offer free shipping over a certain basket amount? It\u2019s something that customers feel very strongly about, especially on high value orders'.<\/p>\n <\/p>\n When browsing a fashion retail website 47.1% of people want lots of product; the more the better. Managing Director, Rob Smith recommends, 'Large selections of product make the purchase feel more individual and more of a personal choice. Beware the paradox of choice though,\u00a0 too many red dresses and people begin to over-analyse the nuances of a large selection and don\u2019t check out fast'.<\/p>\n <\/p>\n 31% of people visit a store prior to making an online purchase.<\/em><\/strong> Head of Strategy, Jonathon Palmer says, 'Customer\u2019s shopping behaviour has changed dramatically over the last few years. Many online-only retailers are investing in physical stores so people can actually touch their products and connect with their brand. Simple measures can make a difference, like equipping store staff with tablets and ensuring they\u2019re trained to make each possible sale happen, either then and there or at some point later online'.<\/p>\n <\/p>\n Christmas shopping on mobile devices grew by a massive 138% last year.<\/em><\/strong> \n<\/blockquote>\n Managing Director, Rob Smith says,'Mobile shopping is increasing all the time. Each Christmas creates a surge as it\u2019s such a busy time of year and also a time when a lot of devises get swapped. Phones now have better screens and therefore, create a better shopping experience'.<\/p>\n <\/p>\n The average online shopper makes 6.2 visits to a company's website, using 2.6 devices, before they buy. <\/p>\n UX Director, Chris Jones says, 'Understanding customer journeys and creating a site that caters for each stage is key. Knowing if your customers are more inclined to use certain devices at each stage us also essential when considering user experience. For example, do customers use a table when they\u2019re looking for inspiration, a mobile whilst in-store and then purchase on a desktop device?'.<\/p>\n According to research consumers are 62% more likely to do business with you after they've seen a positive review. <\/p>\n Managing Director, Rob Smith says, 'Reviews are an essential mechanic of modern retail shopping \u2013 expect their in-store to explode in the coming 12 months'.<\/p>\n <\/p>\n <\/p>\n <\/p>\n 40% of consumers say they love shopping for clothes Head of Strategy, Jonathon Palmer says: Shopping as a pastime is nothing new and even reluctant shoppers want to enjoy the process of buying clothes as much as possible. Consider adding additional interactivity to your content wherever possible through simple devices like hotspots. This can help your content deliver the right blend of inspiration, information and support and ultimately help shoppers buy. <\/p>\n 60% of women said the feature they most want (on a website) is clear sizing Managing Director, Rob Smith says: Due to variations in making techniques and suppliers, it's rare that sizing is ever a known quantity, even within one retailer. Retailers need to work harder at this and also watch out for tools coming up that will crowd source whether popular garments come up big or small.<\/p>\n <\/p>\n <\/p>\n 65% of consumers say that a poor online experience has a direct impact on their opinion of a brand. UX Director, Chris Jones comments: A common mistake that brands make is to believe that marketing and ecommerce channels are seen as being separate by customers. In reality, your customers don't differentiate between your website, TV ad, customer service etc \u2013 it all impacts equally on their experience and what they think of your brand. Your website is just as important as your in-store experience, for example. <\/p>\n 50% of respondents say maintaining brand loyalty is their biggest challenge Head of Strategy, Jonathan Palmer explains: Arguably it\u2019s consumers\u2019 preference for the simplest user experience that is driving online loyalty and not their affiliation to a particular brand. Take Amazon for example. It enjoys strong customer loyalty due to its one-click purchase and Prime\u2019s free next day delivery, rather than any love of the Amazon brand itself. Buying online should be effortless and fun so keep it simple and you\u2019ll become your customers preferred path to purchase. <\/p>\n <\/p>\n <\/p>\n 79% of consumers have used click-and-collect in the past year UX Director, Chris Jones says: Click and collect has grown massively this year, offering customers the convenience of online ordering with the security and personal touch of picking up in-store. John Lewis are reporting a 49% increase in click and collect usage this year. It also has the additional benefits of increasing footfall in-store and gives retailers the opportunity to upsell complementary products once the customer arrives to pick up their order.<\/p>\n <\/p>\n <\/p>\n The abandonment rate for mobile shopping carts is 97% compared to 70-75% for desktop carts Managing Director, Rob Smith says: We'll see this change rapidly over the next few years as people become more comfortable with mobile shopping and retailers get better at producing mobile-optimised experiences.<\/p>\n Image\/Copyright<\/a><\/p>\n DigiBix is a breakfast briefing for ecommerce pioneers. Love to learn, discuss and debate the very latest in ecommerce thinking over a tasty breakfast? DigiBix is a sales-free environment that gathers the right people together to make this happen. Our next DigiBix is on the 22nd January, 9-11am at the Soho Hotel.<\/p>\n Speakers include Tesco and Dave Chaffey<\/a> of Smart Insights exploring evaluating content marketing ROI. You can find a full list of speakers on the website <\/a>where you'll also find a short video about DigiBix<\/a>. Please contact Kate via email at kate dot welch\u00a0AT\u00a0blue-leaf.co.uk for more details or to register your place.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" The latest Ecommerce facts about shopper behaviour to inform retail strategies in 2015 We enjoyed the interesting + useful Ecommerce factoids and commentaries from digital agency Blueleaf.\u00a0So we got in touch\u00a0to share the learnings contained. If you would like to …..<\/p>\n","protected":false},"author":96,"featured_media":43221,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[393],"tags":[],"acf":[],"yoast_head":"\n![\"holly\"](\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/12\/hollygoogle-150x112.jpg\")
<\/a><\/strong><\/p>\nDay 1 - Christmas commerce fact for 8th\u00a0December:<\/h4>\n
\n
\n<\/strong>Source: Wharton<\/p>\n<\/blockquote>\nDay 2 - Christmas commerce fact for 9th<\/sup> December:<\/h4>\n
<\/a><\/h4>\n\n
\n<\/strong>Source: Drapers<\/p>\n<\/blockquote>\nDay 3 - Christmas commerce fact for the 10th<\/sup> December:
<\/a><\/h4>\n\n
\nSource: Radware<\/p>\n<\/blockquote>\nDay 4 \u00a0- Christmas commerce fact for the 11th<\/sup> December:<\/h4>\n
<\/a><\/p>\n\n
\nSource: Internet Retailing<\/p>\nDay 5 - Christmas commerce fact for the 12th\u00a0December:<\/h4>\n
<\/a><\/p>\n\n
\n<\/b><\/span>Source: Radware<\/p>\n<\/blockquote>\nDay 6 - Christmas commerce fact for the 13th<\/sup> December:<\/h4>\n
<\/a><\/p>\n\n
\n<\/b><\/span>Source: Trustpilot<\/p>\n<\/blockquote>\nDay 7 - Christmas commerce fact for 14th<\/sup> December:<\/h4>\n
<\/a><\/h4>\n\n
\n<\/strong>Source: Fashion Retail 2014<\/p>\n<\/blockquote>\n
\n <\/p>\nDay 8 - Christmas commerce fact for 15th<\/sup> December:<\/h4>\n
<\/a><\/h4>\n\n
\n<\/strong>Source: Drapers<\/p>\n<\/blockquote>\nDay 9 - Christmas commerce fact for 16th<\/sup> December:<\/h4>\n
<\/a><\/h4>\n\n
\n<\/strong>Source: Radware<\/p>\n<\/blockquote>\n
\n <\/p>\nDay 10 - Christmas commerce fact for 17th<\/sup> December:<\/h4>\n
<\/a><\/h4>\n\n
\n<\/strong>Source: Fashion Retail 2014<\/p>\n<\/blockquote>\nDay 11 - Christmas commerce fact for 18th<\/sup> December:<\/h4>\n
<\/a><\/h4>\n\n
\n<\/strong>Source: econsultancy<\/p>\n<\/blockquote>\nDay 12 - Christmas commerce fact for 19th<\/sup> December:<\/h4>\n
<\/a><\/h4>\n\n
\n<\/strong>Source: Radware<\/p>\n<\/blockquote>\n![\"\"](\"https:\/\/pbs.twimg.com\/profile_images\/1833694969\/Blueleaf_logo_circle_400x400.jpg\"){kind=logo}
Thanks to Blueleaf<\/a>\u00a0for sharing their advice and opinions in this post. Blueleaf is an award-winning ecommerce agency. We blend online business insight with digital intelligence and technical production to enable our clients to exceed their commercial goals online. We help companies like Laura Ashley, Next, Joseph, Twentieth Century Fox and Red Bull optimise their commercial potential through increasing online sales. Our clients trust us as partners to deeply understand their business and we have a history of introducing new online revenue steams that have an unprecedented impact on sales.Over time we have developed strong sector expertise in retail, fashion, home furnishings and accessories.<\/p>\nLearn more at DigiBix on the 22nd January 2015<\/h2>\n