{"id":43589,"date":"2020-07-28T10:00:12","date_gmt":"2020-07-28T09:00:12","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=43589"},"modified":"2020-08-31T20:51:31","modified_gmt":"2020-08-31T19:51:31","slug":"multichannel-marketing-plan-growth-wheel-infographic","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/marketing-planning\/create-a-marketing-plan\/multichannel-marketing-plan-growth-wheel-infographic\/","title":{"rendered":"The Multichannel Marketing Plan Growth Wheel [Infographic]"},"content":{"rendered":"

A process for creating a multichannel marketing plan combining the SOSTAC\u00ae and RACE frameworks<\/h2>\n

Amidst the highs and lows of 2020 in multichannel marketing, one thing that remains constant for managers is strategic planning and frameworks for growth. At this time of year, many are reviewing their options for growing their business using improvements to their multichannel marketing.<\/p>\n

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\n \n \n <\/a>\n <\/div>\n
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Access our Quick Win \u2013 Create a multichannel marketing plan<\/strong><\/p>\n

Discover the secrets to structuring an effective integrated marketing plan with tried-and-tested frameworks that will save time and get results.<\/p>\n

Access the <\/a><\/p>\n <\/div>\n <\/div>\n

Our Multichannel Marketing Growth Wheel infographic gives a visual view of key planning activities that are needed as part of the process of producing an integrated digital marketing or multichannel marketing plan.<\/p>\n

\"SOSTAC<\/a><\/p>\n

We originally created the\u00a0Marketing Growth Wheel<\/a>\u00a0infographic back in 2012. In his post introducing the infographic, Dan Bosomworth explained:<\/p>\n

\"Our Growth Wheel uses a standard SOSTAC\u00ae approach to planning, but applied to using digital technologies and channels to create growth for a company. It\u2019s based on our experience in planning and implementation for many projects we\u2019ve been involved with over the last 12 years or so. We\u2019ve designed it so that it can work across a range of sectors and company sizes.<\/em><\/p>\n

At its heart, it\u2019s focused on how to achieve business value through interactions with customers online and offline. The centre of the chart shows the broad goals to consider that can be delivered through effective customer interactions in lifecycle of Reach-Act-Convert-Engage\"<\/em>.<\/p><\/blockquote>\n

We have since updated the growth wheel\u00a0to incorporate PR Smith's\u00a0SOSTAC\u00ae<\/a>\u00a0model more closely and have redefined the main multichannel planning activities of the\u00a0Smart Insights\u00a0RACE Planning system<\/a>\u00a0included in our\u00a0Digital Marketing Strategy Toolkit<\/a>\u00a0and in PR Smith's\u00a0How to create the Perfect Digital Plan using SOSTAC\u00ae<\/a>\u00a0guide.<\/p>\n

Outpace your competition in a challenging SME market<\/h3>

Access a complete marketing survival kit to grow your business during a recession<\/p>Get Results, Fast<\/a><\/div>\"Access<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

A process for creating a multichannel marketing plan combining the SOSTAC\u00ae and RACE frameworks Amidst the highs and lows of 2020 in multichannel marketing, one thing that remains constant for managers is strategic planning and frameworks for growth. At this …..<\/p>\n","protected":false},"author":5,"featured_media":43588,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[838],"tags":[991],"acf":[],"yoast_head":"\nMultichannel Marketing Plan Infographic<\/title>\n<meta name=\"description\" content=\"The Multichannel Marketing Plan Growth Wheel [Infographic] A process for creating a multichannel marketing plan combining the SOSTAC\u00ae and RACE frameworks Amidst the highs and lows of 2020 in multichannel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/marketing-planning\/create-a-marketing-plan\/multichannel-marketing-plan-growth-wheel-infographic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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