{"id":43639,"date":"2015-01-28T10:00:00","date_gmt":"2015-01-28T10:00:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=43639"},"modified":"2015-01-28T16:24:21","modified_gmt":"2015-01-28T16:24:21","slug":"reasons-cart-abandonment-digitalinsights","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/conversion-optimisation\/checkout-optimisation\/reasons-cart-abandonment-digitalinsights\/","title":{"rendered":"The 6 main reasons for Cart Abandonment [#DigitalInsights]"},"content":{"rendered":"<h2>Why do online shoppers abandon their Ecommerce shopping baskets and what can retailers do to re-engage?<\/h2>\n<p><strong>What\u00a0is\u00a0frustrating American online shoppers and how can businesses minimise shopping cart abandonment, or encourage these buyers to return to their baskets?<\/strong><\/p>\n<p>Over 1,000 ecommerce online consumer interactions, from Visual Website Optimizer (VWO, a website testing platform company), reveals these frustrations and also the positive drivers\u00a0to encourage\u00a0shoppers to purchasing their products post abandonment.<\/p>\n<p>The Ecommerce survey shows the main drivers for consumers abandoning their shopping cart from companies is 1. companies not being transparent about shipping costs and 2. consumers being forced to create a new account.<\/p>\n<blockquote><p><em>It's interesting that abandoned shoppers can be converted, as 54% will purchase their 'basket items' if they are contacted with a discount.<\/em><\/p><\/blockquote>\n<p><a href=\"http:\/\/www.smartinsights.com\/conversion-optimisation\/checkout-optimisation\/reasons-cart-abandonment-digitalinsights\/attachment\/ecommercesurveyreasonsabandonment\/\" rel=\"attachment wp-att-44145\"><img loading=\"lazy\" decoding=\"async\" class=\"image-border-grey aligncenter wp-image-44145 size-full\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/01\/ecommercesurveyreasonsabandonment.png\" alt=\"ecommercesurveyreasonsabandonment\" width=\"713\" height=\"476\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/01\/ecommercesurveyreasonsabandonment.png 713w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/01\/ecommercesurveyreasonsabandonment-150x100.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/01\/ecommercesurveyreasonsabandonment-550x367.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/01\/ecommercesurveyreasonsabandonment-700x467.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/01\/ecommercesurveyreasonsabandonment-250x166.png 250w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/a><\/p>\n<p>Download the full report from <a title=\"Vwo Ecommerce survey 2014\" href=\"http:\/\/resources.vwo.com\/ecommerce-survey-2014\" target=\"_blank\">VWO.com's site<\/a> (registration is required) to also find out which social media platforms shoppers are using and how social share influences purchases.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why do online shoppers abandon their Ecommerce shopping baskets and what can retailers do to re-engage? What\u00a0is\u00a0frustrating American online shoppers and how can businesses minimise shopping cart abandonment, or encourage these buyers to return to their baskets? Over 1,000 ecommerce &hellip;..<\/p>\n","protected":false},"author":20243,"featured_media":44145,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[375],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 6 main reasons for Cart Abandonment [#DigitalInsights] | Smart Insights<\/title>\n<meta name=\"description\" content=\"The 6 main reasons for Cart Abandonment [#DigitalInsights] Why do online shoppers abandon their Ecommerce shopping baskets and what can retailers do to re-engage? What\u00a0is\u00a0frustrating American online shoppers and.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/conversion-optimisation\/checkout-optimisation\/reasons-cart-abandonment-digitalinsights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 6 main reasons for Cart Abandonment [#DigitalInsights] | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"The 6 main reasons for Cart Abandonment [#DigitalInsights] Why do online shoppers abandon their Ecommerce shopping baskets and what can retailers do to re-engage? What\u00a0is\u00a0frustrating American online shoppers and.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/conversion-optimisation\/checkout-optimisation\/reasons-cart-abandonment-digitalinsights\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-28T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-01-28T16:24:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/01\/ecommercesurveyreasonsabandonment.png\" \/>\n\t<meta property=\"og:image:width\" content=\"713\" \/>\n\t<meta property=\"og:image:height\" content=\"476\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Susanne Colwyn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susanne Colwyn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/conversion-optimisation\/checkout-optimisation\/reasons-cart-abandonment-digitalinsights\/\",\"url\":\"https:\/\/www.smartinsights.com\/conversion-optimisation\/checkout-optimisation\/reasons-cart-abandonment-digitalinsights\/\",\"name\":\"The 6 main reasons for Cart Abandonment [#DigitalInsights] | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/conversion-optimisation\/checkout-optimisation\/reasons-cart-abandonment-digitalinsights\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/conversion-optimisation\/checkout-optimisation\/reasons-cart-abandonment-digitalinsights\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/01\/ecommercesurveyreasonsabandonment.png\",\"datePublished\":\"2015-01-28T10:00:00+00:00\",\"dateModified\":\"2015-01-28T16:24:21+00:00\",\"author\":{\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/b9ac28a0c91f7859fd5972138e7bdb98\"},\"description\":\"The 6 main reasons for Cart Abandonment [#DigitalInsights] Why do online shoppers abandon their Ecommerce shopping baskets and what can retailers do to re-engage? 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