{"id":43983,"date":"2020-05-19T16:20:00","date_gmt":"2020-05-19T15:20:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=43983"},"modified":"2020-08-07T13:58:23","modified_gmt":"2020-08-07T12:58:23","slug":"digital-transformation-planning","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/manage-digital-transformation\/digital-transformation-strategy\/digital-transformation-planning\/","title":{"rendered":"How many businesses have a Digital Transformation programme in place?"},"content":{"rendered":"

Chart of the Day<\/em>: How popular are Digital Transformation programmes?<\/h2>\n

Our Managing Digital Marketing research<\/a> (a free download) reveals many challenges for how digital marketing is run by companies today. Problems included a lack of focus on integrated strategy, testing and optimization and structural issues, such as teams working in silos or lack of skills in integrated communications.<\/p>\n

To counter these types of problems and to make the most of the opportunities for growing a business through digital marketing, many businesses are now putting a digital transformation programme in place. The chart shows how many businesses are active in transformation.\"\"<\/p>\n

You can see that over a third (35%) of businesses already have a transformation programme in place, which is an increase from the 34% who last year had a programme set up. On top of this, 31% are looking to launch a digital transformation programme imminently, showing the number of companies realizing the importance of such a programme is on the increase.<\/p>\n

However, a significant proportion of organizations have no intention of implementing a programme, with 25% saying it is not on the cards (down from 35% the previous year). This could be due to the fact they feel it is inappropriate for their type of business, for example, if they are a startup or a smaller company, or an organization who are online pureplays.<\/p>\n