{"id":43998,"date":"2017-09-19T09:00:00","date_gmt":"2017-09-19T08:00:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=43998"},"modified":"2017-09-19T17:17:12","modified_gmt":"2017-09-19T16:17:12","slug":"state-of-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/managing-digital-marketing\/marketing-innovation\/state-of-digital-marketing\/","title":{"rendered":"The State of Digital Marketing 2017 [Infographic]"},"content":{"rendered":"<h2>What works best in Digital Marketing today?<\/h2>\n<p>In our\u00a0latest\u00a0infographic, we show the importance\u00a0of digital marketing to businesses today and the digital marketing techniques that marketers find most effective.<\/p>\n<p>To create it, we blended\u00a0the latest research from the best sources for <a title=\"digital statistics\" href=\"http:\/\/www.smartinsights.com\/marketplace-analysis\/customer-analysis\/digital-marketing-statistics-sources\/\" target=\"_blank\" rel=\"noopener\">digital marketing consumer adoption stats<\/a>\u00a0with the results from our latest <a href=\"http:\/\/www.smartinsights.com\/guides\/managing-digital-marketing-2015\/\">Managing Digital Marketing 2017 report<\/a>. It's structured in three parts: \u00a0The Global Picture of consumer use; a review of benchmarks\u00a0across the <a href=\"http:\/\/www.smartinsights.com\/digital-marketing-strategy-guide\/\">RACE customer lifecycle<\/a> followed by research on the most effective techniques for managing Digital Marketing.<\/p>\n<p><a href=\"http:\/\/www.smartinsights.com\/managing-digital-marketing\/marketing-innovation\/state-of-digital-marketing\/attachment\/state-of-digital-marketing-2017\/\" rel=\"attachment wp-att-96702\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-96702 size-large\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/06\/State-of-digital-marketing-2017-700x7977.jpg\" alt=\"State of digital marketing 2017\" width=\"640\" height=\"7293\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/06\/State-of-digital-marketing-2017-700x7977.jpg 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/06\/State-of-digital-marketing-2017-550x6268.jpg 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/06\/State-of-digital-marketing-2017-768x8752.jpg 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/06\/State-of-digital-marketing-2017-35x400.jpg 35w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/06\/State-of-digital-marketing-2017.jpg 800w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<div class=\"postauthor\">\n<p>This research from Smart Insights in association with the <a href=\"http:\/\/www.tfma.co.uk\/smartinsights\">TFM&amp;A 2017<\/a>\u00a0event explores approaches businesses use to plan and manage their investments in digital marketing. Findings and recommendations are grouped into 6 areas to improve the commercial contribution of their digital marketing.<\/p>\n<p>Given that we're now fast approaching 2018, we hope this infographic will also inform your plans for taking advantage of the marketing trends that will be important in 2018 too.<\/p>\n<p>More details of the research report are available in this Free Download for members.<\/p>\n<p class=\"p1\"><span class=\"s1\"><div class='postauthor si-guide-block'>\n                <div class='col-md-2 col-sm-12 si-icon-holder'>\n                    <a target='_blank' href=''>\n                  <img src='' alt=''>\n                    <\/a>\n                <\/div>\n                <div class='col-md-10 col-sm-12'>\n                    <p><strong>Download Free Member resource \u2013 Managing Digital Marketing in 2017<\/strong><\/p>\n                    <p>Our free research report based on a survey of Smart Insights members and Technology for Marketing 2017 attendees explores the approaches businesses use to plan and manage their investments in digital marketing..<\/p>\n                    <p>Access the <a target='_blank' href=''><\/a><\/p>\n                <\/div>\n            <\/div><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What works best in Digital Marketing today? In our\u00a0latest\u00a0infographic, we show the importance\u00a0of digital marketing to businesses today and the digital marketing techniques that marketers find most effective. To create it, we blended\u00a0the latest research from the best sources for &hellip;..<\/p>\n","protected":false},"author":5,"featured_media":43999,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[344],"tags":[1366],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The State of Digital Marketing 2017 [Infographic] | Smart Insights<\/title>\n<meta name=\"description\" content=\"The State of Digital Marketing 2017 [Infographic] What works best in Digital Marketing today? In our\u00a0latest\u00a0infographic, we show the importance\u00a0of digital marketing to businesses today and the digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/marketing-innovation\/state-of-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The State of Digital Marketing 2017 [Infographic] | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"The State of Digital Marketing 2017 [Infographic] What works best in Digital Marketing today? In our\u00a0latest\u00a0infographic, we show the importance\u00a0of digital marketing to businesses today and the digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/marketing-innovation\/state-of-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-19T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-19T16:17:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/01\/stateoftheartdigitalmarketingSmartInsights.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"7218\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dave Chaffey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dave Chaffey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/marketing-innovation\/state-of-digital-marketing\/\",\"url\":\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/marketing-innovation\/state-of-digital-marketing\/\",\"name\":\"The State of Digital Marketing 2017 [Infographic] | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/marketing-innovation\/state-of-digital-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/marketing-innovation\/state-of-digital-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/01\/stateoftheartdigitalmarketingSmartInsights.jpg\",\"datePublished\":\"2017-09-19T08:00:00+00:00\",\"dateModified\":\"2017-09-19T16:17:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/74a42fdad62aae408107024fc3c01cb7\"},\"description\":\"The State of Digital Marketing 2017 [Infographic] What works best in Digital Marketing today? 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