{"id":4435,"date":"2011-02-11T08:38:28","date_gmt":"2011-02-11T08:38:28","guid":{"rendered":"http:\/\/si.first10.co.uk\/"},"modified":"2019-09-18T08:45:59","modified_gmt":"2019-09-18T07:45:59","slug":"marketing-personas","status":"publish","type":"page","link":"https:\/\/www.smartinsights.com\/persuasion-marketing\/marketing-personas\/","title":{"rendered":"Marketing personas"},"content":{"rendered":"

Creating personas is a fantastic technique to help develop more customer-centred communications. We find persona creation still isn't used that widely although it works well to make websites and integrated communications more effective. Our blog posts and persona toolkit<\/a> for Expert members will give examples and explain how to create more effective personas.<\/p>\n

Benefits for investing in personas include:<\/p>\n

1. Helps site and experience meet customer needs<\/strong>. Both navigation and content can be made more customer-centred through use of personas. Focus on user needs and their top tasks \u2013 see examples.
\n2. Increases conversion<\/strong>. Whether conversion is actually increased will depend on the implementation. The focus on customer journeys and user task completion that the approach encourages should help with this as will creation of more engaging content assets which set the right tone and style to appeal to different types of purchaser
\n3. Encourages site integration with other channels<\/strong>. If cross-channel personas can be adopted, this will help facilitate multichannel journeys.
\n4. Objective not subjective<\/strong>. Improvements based on clear data-led and research-led assumptions about priority users.<\/p>\n","protected":false},"excerpt":{"rendered":"

Creating personas is a fantastic technique to help develop more customer-centred communications. We find persona creation still isn’t used that widely although it works well to make websites and integrated communications more effective. Our blog posts and persona toolkit for …..<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":4432,"menu_order":0,"comment_status":"open","ping_status":"open","template":"page-tactic.php","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"\nMarketing personas | Smart Insights<\/title>\n<meta name=\"description\" content=\"Marketing personas help you develop more customer-centred communications, but you need well-researched personas to get results. 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