{"id":4532,"date":"2011-02-12T07:46:23","date_gmt":"2011-02-12T07:46:23","guid":{"rendered":"http:\/\/si.first10.co.uk\/"},"modified":"2019-09-18T09:53:55","modified_gmt":"2019-09-18T08:53:55","slug":"offer-and-message-development","status":"publish","type":"page","link":"https:\/\/www.smartinsights.com\/traffic-building-strategy\/offer-and-message-development\/","title":{"rendered":"Offer and message development"},"content":{"rendered":"<p>Online still often works best as a direct response medium, so that means offer and targeting are key to response. \u00a0Crafting effective messages is also important in awareness ads and on the site. We look at effective techniques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online still often works best as a direct response medium, so that means offer and targeting are key to response. \u00a0Crafting effective messages is also important in awareness ads and on the site. We look at effective techniques.<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":4527,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"page-tactic.php","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Offer and message development | Smart Insights<\/title>\n<meta name=\"description\" content=\"Crafting effective messages is an important part of awareness ads and your site. The resources on our hub page look at effective techniques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/traffic-building-strategy\/offer-and-message-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Offer and message development | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Crafting effective messages is an important part of awareness ads and your site. The resources on our hub page look at effective techniques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/traffic-building-strategy\/offer-and-message-development\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-18T08:53:55+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/traffic-building-strategy\/offer-and-message-development\/\",\"url\":\"https:\/\/www.smartinsights.com\/traffic-building-strategy\/offer-and-message-development\/\",\"name\":\"Offer and message development | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"datePublished\":\"2011-02-12T07:46:23+00:00\",\"dateModified\":\"2019-09-18T08:53:55+00:00\",\"description\":\"Crafting effective messages is an important part of awareness ads and your site. The resources on our hub page look at effective techniques.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/traffic-building-strategy\/offer-and-message-development\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/traffic-building-strategy\/offer-and-message-development\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/traffic-building-strategy\/offer-and-message-development\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing campaign planning\",\"item\":\"https:\/\/www.smartinsights.com\/traffic-building-strategy\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Offer and message development\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Offer and message development | Smart Insights","description":"Crafting effective messages is an important part of awareness ads and your site. The resources on our hub page look at effective techniques.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/traffic-building-strategy\/offer-and-message-development\/","og_locale":"en_US","og_type":"article","og_title":"Offer and message development | Smart Insights","og_description":"Crafting effective messages is an important part of awareness ads and your site. The resources on our hub page look at effective techniques.","og_url":"https:\/\/www.smartinsights.com\/traffic-building-strategy\/offer-and-message-development\/","og_site_name":"Smart Insights","article_publisher":"https:\/\/www.facebook.com\/smartinsights","article_modified_time":"2019-09-18T08:53:55+00:00","twitter_card":"summary_large_image","twitter_site":"@smartinsights","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smartinsights.com\/traffic-building-strategy\/offer-and-message-development\/","url":"https:\/\/www.smartinsights.com\/traffic-building-strategy\/offer-and-message-development\/","name":"Offer and message development | Smart Insights","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"datePublished":"2011-02-12T07:46:23+00:00","dateModified":"2019-09-18T08:53:55+00:00","description":"Crafting effective messages is an important part of awareness ads and your site. The resources on our hub page look at effective techniques.","breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/traffic-building-strategy\/offer-and-message-development\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartinsights.com\/traffic-building-strategy\/offer-and-message-development\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/traffic-building-strategy\/offer-and-message-development\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"Marketing campaign planning","item":"https:\/\/www.smartinsights.com\/traffic-building-strategy\/"},{"@type":"ListItem","position":3,"name":"Offer and message development"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing &gt; The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/pages\/4532"}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/comments?post=4532"}],"version-history":[{"count":0,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/pages\/4532\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/pages\/4527"}],"wp:attachment":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media?parent=4532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}