{"id":47577,"date":"2015-04-16T20:17:22","date_gmt":"2015-04-16T19:17:22","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=47577"},"modified":"2019-03-15T13:46:21","modified_gmt":"2019-03-15T13:46:21","slug":"b2b-inbound-marketing-workbook","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/b2b-inbound-marketing-workbook\/","title":{"rendered":"B2B inbound marketing workbook"},"content":{"rendered":"<div id=\"product-benefits\" class=\"product-info\">\n<h3><strong>About this Guide?<\/strong><\/h3>\n<p>Inbound Marketing and the closely related technique of Content Marketing have now become an essential part of supporting the B2B marketing and sales funnel. \u00a0We all know we should be practicing inbound marketing, we are all most likely doing it already, but you may not have a clearly defined plan from top to bottom. The aim of this workbook is to provide B2B marketers with a framework to structure your inbound and content marketing campaign plans based on a series of tasks.<\/p>\n<p><strong>Guide Structure<\/strong><\/p>\n<ul>\n<li>Step 1: Define the Opportunity: Situation, Goals and SMART Objectives<\/li>\n<li>Step 2: Define Personsas, Keyphrases, Buyer Journey and Pain Points<\/li>\n<li>Step 3: Content Mapping: Aligning content assets to the Sales Funnel<\/li>\n<li>Step 4: Budget (link to goals and objectives worksheet)<\/li>\n<li>Step 5: Create Editorial Schedule<\/li>\n<li>Step 6: Promotional Plan or 'Content Distribution'<\/li>\n<li>Step 7: Implementation<\/li>\n<\/ul>\n<h3><\/h3>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>About this Guide? Inbound Marketing and the closely related technique of Content Marketing have now become an essential part of supporting the B2B marketing and sales funnel. \u00a0We all know we should be practicing inbound marketing, we are all most &hellip;..<\/p>\n","protected":false},"featured_media":128573,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B inbound marketing workbook | Smart Insights<\/title>\n<meta name=\"description\" content=\"Create better and more effective marketing strategies by fully structuring your inbound marketing and content marketing plans by using our workbook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/b2b-inbound-marketing-workbook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B inbound marketing workbook | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Create better and more effective marketing strategies by fully structuring your inbound marketing and content marketing plans by using our workbook.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/b2b-inbound-marketing-workbook\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-15T13:46:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/04\/B2B-inbound-marketing-workbook.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/b2b-inbound-marketing-workbook\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/b2b-inbound-marketing-workbook\/\",\"name\":\"B2B inbound marketing workbook | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/b2b-inbound-marketing-workbook\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/b2b-inbound-marketing-workbook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/04\/B2B-inbound-marketing-workbook.jpg\",\"datePublished\":\"2015-04-16T19:17:22+00:00\",\"dateModified\":\"2019-03-15T13:46:21+00:00\",\"description\":\"Create better and more effective marketing strategies by fully structuring your inbound marketing and content marketing plans by using our workbook.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/b2b-inbound-marketing-workbook\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/b2b-inbound-marketing-workbook\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/b2b-inbound-marketing-workbook\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/04\/B2B-inbound-marketing-workbook.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/04\/B2B-inbound-marketing-workbook.jpg\",\"width\":595,\"height\":839,\"caption\":\"B2B-inbound-marketing-workbook\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/b2b-inbound-marketing-workbook\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"B2B inbound marketing workbook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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