{"id":55897,"date":"2021-12-03T15:00:02","date_gmt":"2021-12-03T15:00:02","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=55897"},"modified":"2023-05-23T10:24:15","modified_gmt":"2023-05-23T09:24:15","slug":"digital-marketing-benchmarking-templates","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking-templates\/","title":{"rendered":"Free digital marketing maturity benchmarking templates"},"content":{"rendered":"<h3>How will these free benchmarking templates help me and my business?<\/h3>\n<p>'What is a benchmark in marketing'? Marketing benchmarks allow you to answer common questions such as 'How do we compare to our competitors?' and 'What does good or excellent look like?' that companies often ask when aiming to get more from their digital marketing. But how do you know which areas to compare and how you can structure your review and recommendations of actions to improve your digital marketing maturity?<\/p>\n<p>These comprehensive one-page benchmarking templates help you quickly review how well you are currently performing using the key digital marketing techniques on a five-point scale for different criteria and so identify the gaps in your current capabilities.<\/p>\n<p>These benchmarking templates, first created by Dr. Dave Chaffey, are aimed at small\/medium to large businesses and will help you:<\/p>\n<ul>\n<li>Compare how well you are currently using the key digital marketing techniques<\/li>\n<li>Identify the gaps in your current digital marketing maturity<\/li>\n<li>Communicate priorities for improvement to your teams or budget-holders<\/li>\n<li>Create a prioritized plan of how you will improve your digital marketing maturity<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>How will these free benchmarking templates help me and my business? &#8216;What is a benchmark in marketing&#8217;? Marketing benchmarks allow you to answer common questions such as &#8216;How do we compare to our competitors?&#8217; and &#8216;What does good or excellent &hellip;..<\/p>\n","protected":false},"featured_media":165393,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital marketing maturity benchmarking templates | Smart Insights<\/title>\n<meta name=\"description\" content=\"Quickly review and improve your digital marketing maturity across platforms with our FREE benchmarking templates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking-templates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital marketing maturity benchmarking templates | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Quickly review and improve your digital marketing maturity across platforms with our FREE benchmarking templates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking-templates\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-23T09:24:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2021\/12\/Free-digital-marketing-maturty-benchmarking-templates-Guide-Cover-Creator.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2480\" \/>\n\t<meta property=\"og:image:height\" content=\"3508\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking-templates\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking-templates\/\",\"name\":\"Digital marketing maturity benchmarking templates | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking-templates\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking-templates\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2021\/12\/Free-digital-marketing-maturty-benchmarking-templates-Guide-Cover-Creator.png\",\"datePublished\":\"2021-12-03T15:00:02+00:00\",\"dateModified\":\"2023-05-23T09:24:15+00:00\",\"description\":\"Quickly review and improve your digital marketing maturity across platforms with our FREE benchmarking templates.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking-templates\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking-templates\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking-templates\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2021\/12\/Free-digital-marketing-maturty-benchmarking-templates-Guide-Cover-Creator.png\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2021\/12\/Free-digital-marketing-maturty-benchmarking-templates-Guide-Cover-Creator.png\",\"width\":2480,\"height\":3508,\"caption\":\"Free digital marketing maturity benchmarking templates guide cover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking-templates\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Free digital marketing maturity benchmarking templates\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital marketing maturity benchmarking templates | Smart Insights","description":"Quickly review and improve your digital marketing maturity across platforms with our FREE benchmarking templates.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking-templates\/","og_locale":"en_US","og_type":"article","og_title":"Digital marketing maturity benchmarking templates | Smart Insights","og_description":"Quickly review and improve your digital marketing maturity across platforms with our FREE benchmarking templates.","og_url":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking-templates\/","og_site_name":"Smart Insights","article_publisher":"https:\/\/www.facebook.com\/smartinsights","article_modified_time":"2023-05-23T09:24:15+00:00","og_image":[{"width":2480,"height":3508,"url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2021\/12\/Free-digital-marketing-maturty-benchmarking-templates-Guide-Cover-Creator.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@smartinsights","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking-templates\/","url":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking-templates\/","name":"Digital marketing maturity benchmarking templates | Smart Insights","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking-templates\/#primaryimage"},"image":{"@id":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking-templates\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2021\/12\/Free-digital-marketing-maturty-benchmarking-templates-Guide-Cover-Creator.png","datePublished":"2021-12-03T15:00:02+00:00","dateModified":"2023-05-23T09:24:15+00:00","description":"Quickly review and improve your digital marketing maturity across platforms with our FREE benchmarking templates.","breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking-templates\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking-templates\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking-templates\/#primaryimage","url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2021\/12\/Free-digital-marketing-maturty-benchmarking-templates-Guide-Cover-Creator.png","contentUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2021\/12\/Free-digital-marketing-maturty-benchmarking-templates-Guide-Cover-Creator.png","width":2480,"height":3508,"caption":"Free digital marketing maturity benchmarking templates guide cover"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking-templates\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"Guides","item":"https:\/\/www.smartinsights.com\/guides\/"},{"@type":"ListItem","position":3,"name":"Free digital marketing maturity benchmarking templates"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing &gt; The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/55897"}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/types\/guides"}],"version-history":[{"count":11,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/55897\/revisions"}],"predecessor-version":[{"id":166085,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/55897\/revisions\/166085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media\/165393"}],"wp:attachment":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media?parent=55897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}