{"id":5676,"date":"2011-05-15T11:11:02","date_gmt":"2011-05-15T11:11:02","guid":{"rendered":"http:\/\/v2.smartinsights.com\/?post_type=guides&#038;p=5676"},"modified":"2024-04-10T14:07:56","modified_gmt":"2024-04-10T13:07:56","slug":"digital-marketing-plan-template","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/","title":{"rendered":"Free digital marketing plan template"},"content":{"rendered":"<h3>How will this digital marketing planning template help me and my business?<\/h3>\n<p>Do you have an integrated digital marketing strategy? Our research shows that many businesses don't have a structured digital marketing plan, yet they are doing digital marketing.<\/p>\n<p>Why is this a problem? Consider the pitfalls of what you\u2019re missing if you don\u2019t have a plan addressing the opportunities of modern digital marketing:<\/p>\n<ul>\n<li>You\u2019re likely to be tactical, lacking a strategic approach to integrated digital communication<\/li>\n<li>Your competition, who are more effective in acquiring customers using digital marketing\u00a0 leave you behind<\/li>\n<li>You\u2019ll have a weak customer focus, which will make you hard to stand out to your potential customers<\/li>\n<li>Your goals will be poorly defined and tracking limited<\/li>\n<li>You\u2019ll have poor budget and resource allocation - wasting money, time and resources<\/li>\n<\/ul>\n<div id=\"product-benefits\" class=\"product-info\">\n<p>This marketing plan template is our most popular download. It's based on our co-founder, Dr. Dave Chaffey's twenty-plus years experience of creating and reviewing digital marketing plans for companies, small and large, across many sectors.<\/p>\n<h3>How is this resource structured?<\/h3>\n<p>This template is designed to help you create an annual digital marketing plan. You can use the tables of key activities to audit your activities across RACE and identify priority initiatives which will be core to your strategy.<\/p>\n<p>The template is a checklist of digital marketing activities structured around the Smart Insights RACE Planning Framework and six pillars of digital marketing success, which ensures complete and comprehensive coverage of all the marketing activities needed to increase leads and sales across the customer lifecycle.<\/p>\n<ul>\n<li><b>Introduction:<\/b><span style=\"font-weight: 400;\"> How to use this RACE planning template<\/span><\/li>\n<li><b>The six pillars of effective digital marketing:<\/b><span style=\"font-weight: 400;\"> How to simplify digital marketing complexity<\/span><\/li>\n<li><b>Plan:<\/b><span style=\"font-weight: 400;\"> Create a digital marketing strategy<\/span><\/li>\n<li><b>Reach:<\/b><span style=\"font-weight: 400;\"> Grow your audience online<\/span><\/li>\n<li><b>Act:<\/b><span style=\"font-weight: 400;\"> Encourage brand interactions and leads<\/span><\/li>\n<li><b>Convert:<\/b><span style=\"font-weight: 400;\"> Increase online and offline sales through optimization<\/span><\/li>\n<li><b>Engage:<\/b><span style=\"font-weight: 400;\"> Build customer loyalty and advocacy<\/span><\/li>\n<\/ul>\n<div id=\"product-benefits\" class=\"product-info\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-167489\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/11\/RACE-Digital-Marketing-Plan-Funnel-2023.png\" alt=\"\" width=\"419\" height=\"501\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/11\/RACE-Digital-Marketing-Plan-Funnel-2023.png 1117w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/11\/RACE-Digital-Marketing-Plan-Funnel-2023-550x659.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/11\/RACE-Digital-Marketing-Plan-Funnel-2023-700x838.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/11\/RACE-Digital-Marketing-Plan-Funnel-2023-125x150.png 125w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/11\/RACE-Digital-Marketing-Plan-Funnel-2023-768x920.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/11\/RACE-Digital-Marketing-Plan-Funnel-2023-250x299.png 250w\" sizes=\"(max-width: 419px) 100vw, 419px\" \/><\/p>\n<p>Our <a href=\"https:\/\/www.smartinsights.com\/improve\/digital-marketing-strategy-planning-toolkit\/\">digital marketing strategy toolkit<\/a> for premium members contains more detailed Word, Excel and PowerPoint templates and sector examples for creating a detailed digital marketing plan needed by larger businesses.<\/p>\n<p>Smart Insights defined the RACE Framework in 2010 to provide a simple, yet comprehensive structure for defining digital marketing strategies and improving always-on lifecycle marketing which are so important to marketing success today. Since we first published this template it has been downloaded over 100,000 times and has proved popular with members since it has a simple structure which shows you which digital marketing success factors your plan should cover. It has been recently updated to include the latest developments in lifecycle marketing and MarTech, including Generative AI.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our most popular free resource &#8211;  this RACE planning template provides a structure for you to begin creating or refining your digital marketing strategy with our Reach, Act, Convert, Engage (RACE) framework&#8230;<\/p>\n","protected":false},"featured_media":168580,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Free RACE Digital Marketing Plan Template 2024<\/title>\n<meta name=\"description\" content=\"Quickly create a digital marketing plan using our free RACE digital marketing planning template to plan and manage your strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Free RACE Digital Marketing Plan Template 2024\" \/>\n<meta property=\"og:description\" content=\"Quickly create a digital marketing plan using our free RACE digital marketing planning template to plan and manage your strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-10T13:07:56+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/\",\"name\":\"Free RACE Digital Marketing Plan Template 2024\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/Digital-marketing-planning-template-guide-cover-creator-pdf.jpg\",\"datePublished\":\"2011-05-15T11:11:02+00:00\",\"dateModified\":\"2024-04-10T13:07:56+00:00\",\"description\":\"Quickly create a digital marketing plan using our free RACE digital marketing planning template to plan and manage your strategy.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/Digital-marketing-planning-template-guide-cover-creator-pdf.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/Digital-marketing-planning-template-guide-cover-creator-pdf.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Free digital marketing plan template\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Free RACE Digital Marketing Plan Template 2024","description":"Quickly create a digital marketing plan using our free RACE digital marketing planning template to plan and manage your strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/","og_locale":"en_US","og_type":"article","og_title":"Free RACE Digital Marketing Plan Template 2024","og_description":"Quickly create a digital marketing plan using our free RACE digital marketing planning template to plan and manage your strategy.","og_url":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/","og_site_name":"Smart Insights","article_publisher":"https:\/\/www.facebook.com\/smartinsights","article_modified_time":"2024-04-10T13:07:56+00:00","twitter_card":"summary_large_image","twitter_site":"@smartinsights","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/","url":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/","name":"Free RACE Digital Marketing Plan Template 2024","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/#primaryimage"},"image":{"@id":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/Digital-marketing-planning-template-guide-cover-creator-pdf.jpg","datePublished":"2011-05-15T11:11:02+00:00","dateModified":"2024-04-10T13:07:56+00:00","description":"Quickly create a digital marketing plan using our free RACE digital marketing planning template to plan and manage your strategy.","breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/#primaryimage","url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/Digital-marketing-planning-template-guide-cover-creator-pdf.jpg","contentUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/Digital-marketing-planning-template-guide-cover-creator-pdf.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"Guides","item":"https:\/\/www.smartinsights.com\/guides\/"},{"@type":"ListItem","position":3,"name":"Free digital marketing plan template"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing &gt; The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/5676"}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/types\/guides"}],"version-history":[{"count":13,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/5676\/revisions"}],"predecessor-version":[{"id":168587,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/5676\/revisions\/168587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media\/168580"}],"wp:attachment":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media?parent=5676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}