{"id":5697,"date":"2011-05-15T12:18:42","date_gmt":"2011-05-15T12:18:42","guid":{"rendered":"http:\/\/v2.smartinsights.com\/?post_type=guides&#038;p=5697"},"modified":"2021-10-19T15:14:22","modified_gmt":"2021-10-19T14:14:22","slug":"digital-marketing-planning-spreadsheet","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-planning-spreadsheet\/","title":{"rendered":"Digital marketing planning spreadsheet"},"content":{"rendered":"<div id=\"product-benefits\" class=\"product-info\">\n<h3>How will this template help me and my business?<\/h3>\n<p>Many business don't have clear, SMART objectives for their digital marketing. Without experience, it can be difficult to know how to create a more data-driven approach to digital marketing.<\/p>\n<p>This Microsoft Excel spreadsheet has been created to help you create a clearer acquisition plan to improve leads and sales. The spreadsheet will enable you to create a budget for the year ahead to define and then optimise your investment in search marketing, display advertising, affiliate marketing and online PR.<\/p>\n<p><strong>Using this spreadsheet\u00a0will\u00a0give you confidence that you have defined more realistic targets for leads, sales and profit<\/strong>.<\/p>\n<p>These spreadsheets from Dave Chaffey of Smart Insights were previously included in the acclaimed book Web Analytics 2.0 by Avinash Kaushik, Google\u2019s highly regarded Digital Marketing Evangelist. They have been fully updated to cover the most important digital marketing channels today from SEO and Ads through to YouTube and Facebook marketing.<\/p>\n<h3>Who is this spreadsheet for?<\/h3>\n<p>This 'hands-on' conversion-funnel based spreadsheet is designed for anyone making the case for investment in digital marketing who wants to show with more confidence the results they will get in terms of visits, leads and sales against the channels they invest in. This includes:<\/p>\n<ul>\n<li>Digital marketing managers<\/li>\n<li>Customer acquisition managers<\/li>\n<li>Marketing managers<\/li>\n<\/ul>\n<p>They require some experience of KPIs for measuring digital marketing campaigns which we explain in the recommended resources.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How will this template help me and my business? Many business don&#8217;t have clear, SMART objectives for their digital marketing. Without experience, it can be difficult to know how to create a more data-driven approach to digital marketing. This Microsoft &hellip;..<\/p>\n","protected":false},"featured_media":129209,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital marketing planning spreadsheet | Smart Insights<\/title>\n<meta name=\"description\" content=\"Create a clearer acquisition plan to improve leads and sales, and create a budget for the year ahead with our digital marketing planning spreadsheet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-planning-spreadsheet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital marketing planning spreadsheet | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Create a clearer acquisition plan to improve leads and sales, and create a budget for the year ahead with our digital marketing planning spreadsheet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-planning-spreadsheet\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-19T14:14:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/digital-marketing-plan-spreadsheet-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-planning-spreadsheet\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-planning-spreadsheet\/\",\"name\":\"Digital marketing planning spreadsheet | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-planning-spreadsheet\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-planning-spreadsheet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/digital-marketing-plan-spreadsheet-cover.jpg\",\"datePublished\":\"2011-05-15T12:18:42+00:00\",\"dateModified\":\"2021-10-19T14:14:22+00:00\",\"description\":\"Create a clearer acquisition plan to improve leads and sales, and create a budget for the year ahead with our digital marketing planning spreadsheet.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-planning-spreadsheet\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-planning-spreadsheet\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-planning-spreadsheet\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/digital-marketing-plan-spreadsheet-cover.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/digital-marketing-plan-spreadsheet-cover.jpg\",\"width\":595,\"height\":839,\"caption\":\"digital-marketing-plan-spreadsheet-cover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-planning-spreadsheet\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital marketing planning spreadsheet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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