{"id":5709,"date":"2012-12-03T12:29:10","date_gmt":"2012-12-03T12:29:10","guid":{"rendered":"http:\/\/v2.smartinsights.com\/?post_type=guides&#038;p=5709"},"modified":"2023-01-17T11:53:36","modified_gmt":"2023-01-17T11:53:36","slug":"email-marketing-campaign-calculator","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/email-marketing-campaign-calculator\/","title":{"rendered":"Email marketing campaign calculator"},"content":{"rendered":"<h3>How will this email marketing campaign calculator help me and my business?<\/h3>\n<p>We have developed this template to help marketers set targets and justify investment to improvements for their email marketing.<\/p>\n<p>It will enable you to specify best and worst case delivery, open and clickthrough rates and business outcomes. Use it to calculate your responses and value-generated for business automatically.<\/p>\n<h3 class=\"product-info\">This template will give you:<\/h3>\n<ul>\n<li>A method to plan your response and return on investment from in-house or partner email campaigns<\/li>\n<li>The ability to calculate return on investment from email optimization projects - useful for justifying investment in consulting projects<\/li>\n<li>A tool to more accurately assess the number of responses from email channels<\/li>\n<li>A simple method for reviewing newsletter performance<\/li>\n<li>A workbook format to make reviewing and deciding on the changes you need to action to improve your online marketing results quick.<\/li>\n<\/ul>\n<h3 id=\"product-includes\" class=\"product-info\">How is this template structured?<\/h3>\n<p>This template is made up of a number of spreadsheets, listed in tabs at the bottom of the document. It contains the following spreadsheets:<\/p>\n<ul>\n<li><strong>Objective setting<\/strong> - Define profitability for an email campaign - set target profitability for worst case and best case scenarios. For transactional sites with sales figures.<\/li>\n<li><strong>Basic campaign assessment<\/strong> - Similar format to the Objective setting worksheet but without target profitability. For transactional sites with sales figures.<\/li>\n<li><strong>Simple campaign response<\/strong> - A simpler model suitable for non-transactional campaigns, e.g., encouraging event attendance.<\/li>\n<li><strong>ROI calculator<\/strong> - For email marketing optimization - consultants spreadsheet contributed by Consulting Delivery Manager\u00a0 Richard Austin to review returns to improvements in ROI.<\/li>\n<li><strong>Newsletter reporting<\/strong> - Use these worksheets for manual reporting (only useful if your email service provider doesn't offer suitable reporting).<\/li>\n<li><strong>Campaign reporting<\/strong> - Use these worksheets for manual reporting (only useful if your email service provider doesn't offer suitable reporting).<\/li>\n<\/ul>\n<h3>Who is the email campaign calculator for?<\/h3>\n<p>This resource is for anyone working in email marketing looking to improve the ROI of their campaigns. It would be great for Email Marketing Specialists and Marketing Managers to use when planning campaign spend and analyzing email objectives.<\/p>\n<h4>Latest updates<\/h4>\n<p>This template has been updated for 2023 with more useful guidance to support you as you use the template, better cross-referencing and improved usability features.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will this email marketing campaign calculator help me and my business? We have developed this template to help marketers set targets and justify investment to improvements for their email marketing. It will enable you to specify best and worst &hellip;..<\/p>\n","protected":false},"featured_media":129283,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email marketing campaign calculator | Smart Insights<\/title>\n<meta name=\"description\" content=\"Specify the best and worst case delivery, open and clickthrough rates and business outcomes of your email marketing campaign with our helpful calculator.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/email-marketing-campaign-calculator\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing campaign calculator | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Specify the best and worst case delivery, open and clickthrough rates and business outcomes of your email marketing campaign with our helpful calculator.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/email-marketing-campaign-calculator\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-17T11:53:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/12\/email-marketing-campaign-calculator.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/email-marketing-campaign-calculator\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/email-marketing-campaign-calculator\/\",\"name\":\"Email marketing campaign calculator | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/email-marketing-campaign-calculator\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/email-marketing-campaign-calculator\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/12\/email-marketing-campaign-calculator.jpg\",\"datePublished\":\"2012-12-03T12:29:10+00:00\",\"dateModified\":\"2023-01-17T11:53:36+00:00\",\"description\":\"Specify the best and worst case delivery, open and clickthrough rates and business outcomes of your email marketing campaign with our helpful calculator.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/email-marketing-campaign-calculator\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/email-marketing-campaign-calculator\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/email-marketing-campaign-calculator\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/12\/email-marketing-campaign-calculator.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/12\/email-marketing-campaign-calculator.jpg\",\"width\":595,\"height\":839,\"caption\":\"email-marketing-campaign-calculator\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/email-marketing-campaign-calculator\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"60 seconds in social media&#8230;\",\"item\":\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/marketing-innovation\/internet-speed-how-do-you-cope\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Email marketing campaign calculator\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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