{"id":5762,"date":"2014-05-08T15:29:35","date_gmt":"2014-05-08T14:29:35","guid":{"rendered":"http:\/\/v2.smartinsights.com\/?post_type=guides&#038;p=5762"},"modified":"2022-05-24T13:58:53","modified_gmt":"2022-05-24T12:58:53","slug":"seo-gap-analysis-spreadsheet","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/seo-gap-analysis-spreadsheet\/","title":{"rendered":"SEO gap analysis Excel spreadsheet"},"content":{"rendered":"<h3>How will the gap analysis template help me and my business?<\/h3>\n<p>An SEO gap analysis helps you review your \"market share of consumer searches\".<\/p>\n<p>Use our gap analysis spreadsheet to identify opportunities to attract new high quality visitors searching on high intent keywords online. It compares the effectiveness of organic search compared to paid in driving visitors to your site.<\/p>\n<p>When consulting with businesses, we have found that many have a poor target keyword list which is either not detailed enough or poorly structured. This spreadsheet will show you how to create a comprehensive target keyword report and review your performance to help you identify new SEO and content marketing strategies. At Smart Insights, we use this spreadsheet as part of our SEO strategy and it helps us deliver over 80% of the half a million unique visits we get per month to our website, generated through organic search.<\/p>\n<h3>What is gap analysis?<\/h3>\n<p>Where there's a high demand for products or searches (as indicated by the number of searches\/search terms used), but you have a relatively low share of visits to your site from natural search, you can identify this as a 'gap' that you can work to 'fill' through SEO optimization. To do this, you'll need to understand and review the best SEO techniques to increase visits. For support with this, we have a dedicated <a href=\"https:\/\/www.smartinsights.com\/learning-paths\/search-engine-optimization-seo\/\">SEO Learning Path<\/a> which teaches you how to use a data-driven approach to improving your SEO strategies.<\/p>\n<h3>What does the SEO gap analysis template include?<\/h3>\n<ul>\n<li>A master worksheet enabling you to compare the actual number of visits to your site for your various target keywords against the total number of searches (impressions) measured as an exact match. Conditional formatting enables you to quickly review where there is an opportunity to improve position or clickthrough rate (share of search).<a href=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/seo-gap-analysis-keywords.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37024 size-large\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/seo-gap-analysis-keywords-600x201.png\" alt=\"seo-gap-analysis-keywords\" width=\"600\" height=\"201\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/seo-gap-analysis-keywords-600x201.png 600w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/seo-gap-analysis-keywords-150x50.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/seo-gap-analysis-keywords-550x184.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/seo-gap-analysis-keywords-250x83.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/seo-gap-analysis-keywords.png 749w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/li>\n<li>A similar keyword comparison worksheet for any search which\u00a0<strong>contains\u00a0<\/strong>a phrase. We think this is the most useful feature of our template since you can quickly analyze head terms (such as product categories) or long-tail search terms (such as reviews or detailed product features) you are targeting.<a href=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/seo-gap-analysis-excel.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37023 size-large\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/seo-gap-analysis-excel-600x221.png\" alt=\"seo-gap-analysis-excel\" width=\"600\" height=\"221\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/seo-gap-analysis-excel-600x221.png 600w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/seo-gap-analysis-excel-150x55.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/seo-gap-analysis-excel-550x203.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/seo-gap-analysis-excel-250x92.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/seo-gap-analysis-excel.png 615w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/li>\n<li>Import worksheets which can be used to quickly import data from the Google Analytics, Keyword Planner, and Google Search Console data sources.<\/li>\n<li>A \"Read me\"\u00a0page outlining how to use the spreadsheet.<\/li>\n<li>Detailed guidance throughout the spreadsheet to help you get the most from your data.<\/li>\n<li>Three examples of how to create a target keyword list structured around consumer search behavior.<\/li>\n<\/ul>\n<p>SEOs who work regularly on keyword analysis will likely have their own Google Docs or spreadsheet for this. We created this spreadsheet to save members' time and to help you explore data in greater depth than is possible in Google Analytics since it uses fairly advanced Excel VLOOKUP() functions to search for keywords across a list, and a conditional wildcard SUMIF() function which occasional Excel users may not be familiar with. If you are unfamiliar with these techniques, we include information on them in our SEO gap analysis spreadsheet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will the gap analysis template help me and my business? An SEO gap analysis helps you review your &#8220;market share of consumer searches&#8221;. Use our gap analysis spreadsheet to identify opportunities to attract new high quality visitors searching on &hellip;..<\/p>\n","protected":false},"featured_media":129561,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO gap analysis Excel spreadsheet | Smart Insights<\/title>\n<meta name=\"description\" content=\"Learn how to conduct an SEO gap analysis with our handy template. 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