{"id":57658,"date":"2015-09-01T11:56:01","date_gmt":"2015-09-01T10:56:01","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=57658"},"modified":"2024-06-11T11:29:08","modified_gmt":"2024-06-11T10:29:08","slug":"event-marketing-guide","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/event-marketing-guide\/","title":{"rendered":"Event marketing guide"},"content":{"rendered":"<h3>How will this event marketing guide help me and my business?<\/h3>\n<p>Whatever your business goals, in-person events can be a great way to help you achieve them. This guide will give you the strategic advice you need to run successful live events.<\/p>\n<p>Whether you are looking to use events to generate more leads, reward and retain top customers, or want to position your company as a leader in the marketplace, this guide will help you understand the best type of event to achieve your objective.<\/p>\n<p>The guide also now include an editable event planning strategy sheet template to help you plan your event in a strategic manner. It includes all the key components of a successful business event on a one page document that, when complete, ensures you\u2019ve thought about the strategic framework of your event.<\/p>\n<p><em>Looking for guidance on planning a digital event? See our Learning Path module on <a href=\"https:\/\/www.smartinsights.com\/learning-modules\/how-to-plan-and-promote-a-high-converting-webinar\/\">How to plan and promote a high-converting webinar.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will this event marketing guide help me and my business? Whatever your business goals, in-person events can be a great way to help you achieve them. 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