{"id":57881,"date":"2015-09-07T08:18:06","date_gmt":"2015-09-07T07:18:06","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=57881"},"modified":"2024-04-02T16:45:44","modified_gmt":"2024-04-02T15:45:44","slug":"digital-branding-guide","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/","title":{"rendered":"Digital Branding Guide"},"content":{"rendered":"<div id=\"product-benefits\" class=\"product-info\">\n<h3>How will this digital branding guide help me and my business?<\/h3>\n<p>This guide will give you guidance on how to create a digital brand communications strategy, focusing on examples of FMCG Brands, however the principles of online branding apply to other businesses too. This guide will provide you with guidance on how to develop a digital communications strategy based on PR Smith's SOSTAC(R) and Smart Insights RACE Planning Frameworks, complete with specific examples and advice on tactics.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How will this digital branding guide help me and my business? This guide will give you guidance on how to create a digital brand communications strategy, focusing on examples of FMCG Brands, however the principles of online branding apply to &hellip;..<\/p>\n","protected":false},"featured_media":168539,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Branding Guide - Smart Insights Digital Marketing Advice<\/title>\n<meta name=\"description\" content=\"In our digital branding guide, learn seven steps to creating a digital communications brand strategy for FMCG brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Branding Guide - Smart Insights Digital Marketing Advice\" \/>\n<meta property=\"og:description\" content=\"In our digital branding guide, learn seven steps to creating a digital communications brand strategy for FMCG brands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-02T15:45:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/09\/Digital_Branding_2024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2480\" \/>\n\t<meta property=\"og:image:height\" content=\"3508\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/\",\"name\":\"Digital Branding Guide - Smart Insights Digital Marketing Advice\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/09\/Digital_Branding_2024.png\",\"datePublished\":\"2015-09-07T07:18:06+00:00\",\"dateModified\":\"2024-04-02T15:45:44+00:00\",\"description\":\"In our digital branding guide, learn seven steps to creating a digital communications brand strategy for FMCG brands.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/09\/Digital_Branding_2024.png\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/09\/Digital_Branding_2024.png\",\"width\":2480,\"height\":3508,\"caption\":\"Guide cover of Smart Insights Digital Branding Guide\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital Branding Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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