{"id":58492,"date":"2015-09-24T11:45:00","date_gmt":"2015-09-24T10:45:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=58492"},"modified":"2017-08-19T15:49:42","modified_gmt":"2017-08-19T14:49:42","slug":"our-new-tool-lets-you-assess-the-capability-of-your-business","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/managing-digital-marketing\/capability-performance-review\/our-new-tool-lets-you-assess-the-capability-of-your-business\/","title":{"rendered":"Our new interactive benchmarking tool lets you assess the digital marketing capability of your business"},"content":{"rendered":"<h2>Discover your business's ability to Plan, Reach, Act, Convert and Engage<\/h2>\n<p>Applying the many digital channels and technologies\u00a0to your business is no easy task. The industry moves fast, and there are a large number of different disciplines to master (<a href=\"http:\/\/www.smartinsights.com\/managing-digital-marketing\/the-perfect-digital-marketer\/\">see our list of the top 20 digital marketing skills<\/a>). Email marketing, SEO, Social Media Marketing, Conversion Rate Optimisation, the list goes on, and each one requires a very different set of skills and awareness of the success factors for different platforms.<\/p>\n<p>Amongst the many different skills we need to master for digital marketing, it's easy to\u00a0lose sight of the\u00a0big picture of how a business is using digital marketing to compete. \u00a0Our research shows that <a href=\"http:\/\/www.smartinsights.com\/digital-marketing-strategy\/digital-strategy-development\/10-reasons-for-digital-marketing-strategy\/\">many businesses don't have a digital marketing plan<\/a>, so knowing how to structure a plan can be difficult.<\/p>\n<p>To help provide a structure for creating a strategy, when\u00a0Smart Insights first launched, we developed this <a href=\"http:\/\/www.smartinsights.com\/guides\/digital-marketing-benchmarking\/\">Excel digital strategy audit<\/a>\u00a0for Expert members which has proved popular, but being Excel is \u00a0bit clunky and difficult to update scores. So, we've recently developed a new interactive tool for all members...<\/p>\n<h3 class=\"post-title\">Introducing our new, free interactive digital benchmarking tool - check it out!<\/h3>\n<p class=\"post-details\">We've just pushed our new planning 'app'\u00a0live, so \u00a0if you'd like to check it out here's the new landing page readers can\u00a0sign up to use it:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.smartinsights.com\/howgood\/\" target=\"blank\" rel=\"nofollow\">http:\/\/www.smartinsights.com\/howgood\/<\/a><\/li>\n<\/ul>\n<p><em><strong>If you're\u00a0already a member of Smart Insights and signed in, click on the link and\u00a0you'll go straight to the members area with\u00a0which it's integrated, or click on the logo to sign in<\/strong><\/em>.<\/p>\n<p>We hope it will help marketers assess their digital marketing across the customer lifecycle, show the gaps and highlight priorities to improve through recommendations.<\/p>\n<p>Reviewing\u00a0where your organisation currently ranks and the next steps needed to move it forward can be half the battle. That\u2019s why we have developed\u00a0our <a href=\"http:\/\/www.smartinsights.com\/howgood\/\">new interactive benchmarking tool<\/a>\u00a0to help give better structure and recommendations.<\/p>\n<p>All Smart Insights members can now access our <a href=\"http:\/\/www.smartinsights.com\/howgood\/\">capability review tool<\/a>\u00a0via this landing page, members can access in the members area if signed in.\u00a0The tool\u00a0will help\u00a0you to see how you rate across the five key areas of our RACE planning framework. By taking this quick assessment you will be able to.<\/p>\n<h3>See how your organisation ranks for its digital marketing<\/h3>\n<p>Our assessment will step you through the key areas of digital marketing, divided up into Plan, Reach, Act, Convert, Engage.<\/p>\n<p><a href=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-09-23-at-14.53.51.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-58495\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-09-23-at-14.53.51.png\" alt=\"RACE planning framework \" width=\"459\" height=\"332\" \/><\/a><\/p>\n<p>Working with other consultants and our beta test team, I've looked to apply all my\u00a018 years of experience in Digital Marketing to identify the key activities, organisational structures, and best practices which define how well a business is doing in a given area of digital marketing. Here's an example:<\/p>\n<p><a href=\"http:\/\/www.smartinsights.com\/?attachment_id=58496\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-58496 size-large\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-09-23-at-15.28.29-700x355.png\" alt=\"Smart Insights Capability Review tool \" width=\"640\" height=\"325\" \/><\/a><\/p>\n<p>By doing this, you will develop a better sense of where your organisation is currently at, which will help with your progress and digital transformation.<\/p>\n<p>In addition, your results will be anonymously benchmarked against the results of all other site members, so you can see how your business compares. This could be very useful if you are trying to get management buy-in for your digital transformation plan or budget for a digital marketing project.<\/p>\n<p><a href=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-09-23-at-15.27.58.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-58497\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-09-23-at-15.27.58-700x540.png\" alt=\"The Ascent of Man \" width=\"579\" height=\"447\" \/><\/a><\/p>\n<h3>Access actionable advice on how to improve and move up to the next level<\/h3>\n<p>When you complete each module you will be given advice for how to progress to the next level that is concise and can be acted on right away. Having this level of personalised advice to push you into taking the next steps can be really handy. Especially because often-digital marketing advice can be vague and offer platitudes that can\u2019t really be put into practice. Luckily you won\u2019t find any of that here. But do feedback if you have suggestions for improvements!<\/p>\n<p><a href=\"http:\/\/www.smartinsights.com\/?attachment_id=58498\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-58498 size-large\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-09-23-at-15.33.45-700x506.png\" alt=\"Capability tool recommendations \" width=\"640\" height=\"463\" \/><\/a><\/p>\n<h3>Learn from\u00a0our library of resources with over 130 guides, E-books and templates<\/h3>\n<p>Here at Smart Insights we love producing resources to help you with\u00a0all your myriad digital marketing goals. Whilst we find people really rate our resources, the conversations we\u2019ve had with our members often turn to the issue of where best to start.<\/p>\n<p>That\u2019s why we\u2019ve designed this capability review to allow members\u00a0to see exactly what resources you can use to take your marketing to the next level. Depending on how you rated yourself; our capability review tool will give you key resources to look at to improve your skills. All recommendations come courtesy of our CEO Dr Dave Chaffey, so you know your being pointed towards the best digital marketing resources!<\/p>\n<p><a href=\"http:\/\/www.smartinsights.com\/?attachment_id=58499\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-58499 size-large\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-09-23-at-15.44.03-700x119.png\" alt=\"Go to learning topic \" width=\"640\" height=\"109\" \/><\/a><\/p>\n<p>Better yet, it also is integrated with our new <a href=\"http:\/\/www.smartinsights.com\/modules\/race-digital-planning\/\">Digital Marketing e-learning module<\/a>, so you can access an interactive e-learning topic for each area which you need to improve\u00a0and use the quizzes to see your progress.<\/p>\n<p><a href=\"https:\/\/www.smartinsights.com\/membership\/\">Expert members<\/a> can re-take the assessment as often as they like to see how they are progressing and what they need to do to progress to the next state and move their business forward. Basic members can only use the tool once, so make sure to download the results and consider upgrading if you would like to use the tool again. Members can access the tool on their <a href=\"http:\/\/www.smartinsights.com\/members\/\">members homepage<\/a>\u00a0when signed in.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover your business&#8217;s ability to Plan, Reach, Act, Convert and Engage Applying the many digital channels and technologies\u00a0to your business is no easy task. The industry moves fast, and there are a large number of different disciplines to master (see &hellip;..<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[345],"tags":[1180],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our new tool lets you assess the capability of your business<\/title>\n<meta name=\"description\" content=\"All Smart Insights members can now access our capability review tool, which will allow you to see how you rate across the five key areas of our RACE planning framework. By taking this quick assessment you will be able to:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/capability-performance-review\/our-new-tool-lets-you-assess-the-capability-of-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our new tool lets you assess the capability of your business\" \/>\n<meta property=\"og:description\" content=\"All Smart Insights members can now access our capability review tool, which will allow you to see how you rate across the five key areas of our RACE planning framework. 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