{"id":58728,"date":"2015-10-10T16:40:23","date_gmt":"2015-10-10T15:40:23","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=58728"},"modified":"2021-06-01T15:30:18","modified_gmt":"2021-06-01T14:30:18","slug":"programmatic-marketing","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/programmatic-marketing\/","title":{"rendered":"Programmatic marketing guide"},"content":{"rendered":"<h3>How will this guide help me and my business?<\/h3>\n<p>Programmatic marketing continues to grow across the digital media landscape. This report shows the different elements to programmatic media, buying from a data-led approach through to the platform required to deliver this type of campaign.\u00a0Every marketer today needs a good understanding of the principles of programmatic to run digital marketing campaigns that meet the goals and objectives of the organization.<\/p>\n<p>After reading this guide, marketers will be able to understand the process media buyer agencies go through and how the marketer can support their media agency to improve campaign performance through a data-led approach. Finally, the structure will enable marketers to educate the wider business in media buying and the challenges surrounding this approach, namely ad-fraud and changes in legislation, such as GDPR.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will this guide help me and my business? Programmatic marketing continues to grow across the digital media landscape. This report shows the different elements to programmatic media, buying from a data-led approach through to the platform required to deliver &hellip;..<\/p>\n","protected":false},"featured_media":118717,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Programmatic marketing guide | Smart Insights<\/title>\n<meta name=\"description\" content=\"Discover how to use your budget wisely and bid on the right keywords for your brand&#039;s website with our comprehensive guide to programmatic marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/programmatic-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programmatic marketing guide | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Discover how to use your budget wisely and bid on the right keywords for your brand&#039;s website with our comprehensive guide to programmatic marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/programmatic-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-01T14:30:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/10\/programmatic-guide-webcover-v2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/programmatic-marketing\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/programmatic-marketing\/\",\"name\":\"Programmatic marketing guide | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/programmatic-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/programmatic-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/10\/programmatic-guide-webcover-v2.jpg\",\"datePublished\":\"2015-10-10T15:40:23+00:00\",\"dateModified\":\"2021-06-01T14:30:18+00:00\",\"description\":\"Discover how to use your budget wisely and bid on the right keywords for your brand's website with our comprehensive guide to programmatic marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/programmatic-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/programmatic-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/programmatic-marketing\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/10\/programmatic-guide-webcover-v2.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/10\/programmatic-guide-webcover-v2.jpg\",\"width\":595,\"height\":839},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/programmatic-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Programmatic marketing guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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