{"id":60362,"date":"2015-11-10T20:37:00","date_gmt":"2015-11-10T20:37:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&p=60362"},"modified":"2024-05-10T16:00:17","modified_gmt":"2024-05-10T15:00:17","slug":"digital-channel-roadmap-template","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/digital-channel-roadmap-template\/","title":{"rendered":"Digital channel roadmap template"},"content":{"rendered":"

How will this digital channel roadmap template help me and my business?<\/h3>\n

Your colleagues know there are great opportunities to grow the revenue and profit contribution of digital channels including web, mobile, social and email. The question they will ask is, 'how big is the opportunity' and how you can justify investment in it? How can you quantify contribution for the years ahead?<\/span><\/p>\n

Driving change to a more digitally-focused business model requires the clear communication of many complex elements to colleagues and decision-makers within an organization. The tools and charts within this template have been designed to help you do that by effectively blending the facts with simple, high-level commentaries in a visually compelling and easy to understand format.<\/span><\/p>\n

This Microsoft PowerPoint template will help you build and communicate your digital business growth strategy, providing a high-level summary of where you are currently, your digital growth and capability development objectives, as well as outlining the planned initiatives to achieve those ambitions.\u00a0<\/span><\/p>\n

What's included in this template?<\/span><\/h3>\n

At the heart of this strategic planning tool is the discipline of building a \u201cfact-base\u201d \u2013 the collation of data into a \u201csingle version of the truth\u201d summary. This fact-base should include an assessment of a business\u2019s digital channel capability - benchmarked against competitors where possible \u2013 as well as clearly presenting past performance and future target data.<\/span><\/p>\n

This fact-base acts as the foundation and context for setting out a clear vision, SMART objectives and the initiatives planned to meet those objectives, working within the Smart Insights RACE Framework.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

How will this digital channel roadmap template help me and my business? Your colleagues know there are great opportunities to grow the revenue and profit contribution of digital channels including web, mobile, social and email. The question they will ask …..<\/p>\n","protected":false},"featured_media":168722,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"\nDigital channel roadmap template | Smart Insights<\/title>\n<meta name=\"description\" content=\"Create a digital channel roadmap with our template, which includes examples of data and insights, to better justify long-term investment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/digital-channel-roadmap-template\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital channel roadmap template | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Create a digital channel roadmap with our template, which includes examples of data and insights, to better justify long-term investment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/digital-channel-roadmap-template\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-10T15:00:17+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-channel-roadmap-template\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/digital-channel-roadmap-template\/\",\"name\":\"Digital channel roadmap template | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-channel-roadmap-template\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-channel-roadmap-template\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/11\/Digital-channel-roadmap-template-guide-cover-pdf.jpg\",\"datePublished\":\"2015-11-10T20:37:00+00:00\",\"dateModified\":\"2024-05-10T15:00:17+00:00\",\"description\":\"Create a digital channel roadmap with our template, which includes examples of data and insights, to better justify long-term investment.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-channel-roadmap-template\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/digital-channel-roadmap-template\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-channel-roadmap-template\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/11\/Digital-channel-roadmap-template-guide-cover-pdf.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/11\/Digital-channel-roadmap-template-guide-cover-pdf.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-channel-roadmap-template\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital channel roadmap template\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing > The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital channel roadmap template | Smart Insights","description":"Create a digital channel roadmap with our template, which includes examples of data and insights, to better justify long-term investment.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/guides\/digital-channel-roadmap-template\/","og_locale":"en_US","og_type":"article","og_title":"Digital channel roadmap template | Smart Insights","og_description":"Create a digital channel roadmap with our template, which includes examples of data and insights, to better justify long-term investment.","og_url":"https:\/\/www.smartinsights.com\/guides\/digital-channel-roadmap-template\/","og_site_name":"Smart Insights","article_publisher":"https:\/\/www.facebook.com\/smartinsights","article_modified_time":"2024-05-10T15:00:17+00:00","twitter_card":"summary_large_image","twitter_site":"@smartinsights","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smartinsights.com\/guides\/digital-channel-roadmap-template\/","url":"https:\/\/www.smartinsights.com\/guides\/digital-channel-roadmap-template\/","name":"Digital channel roadmap template | Smart Insights","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartinsights.com\/guides\/digital-channel-roadmap-template\/#primaryimage"},"image":{"@id":"https:\/\/www.smartinsights.com\/guides\/digital-channel-roadmap-template\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/11\/Digital-channel-roadmap-template-guide-cover-pdf.jpg","datePublished":"2015-11-10T20:37:00+00:00","dateModified":"2024-05-10T15:00:17+00:00","description":"Create a digital channel roadmap with our template, which includes examples of data and insights, to better justify long-term investment.","breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/guides\/digital-channel-roadmap-template\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartinsights.com\/guides\/digital-channel-roadmap-template\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/guides\/digital-channel-roadmap-template\/#primaryimage","url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/11\/Digital-channel-roadmap-template-guide-cover-pdf.jpg","contentUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/11\/Digital-channel-roadmap-template-guide-cover-pdf.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/guides\/digital-channel-roadmap-template\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"Guides","item":"https:\/\/www.smartinsights.com\/guides\/"},{"@type":"ListItem","position":3,"name":"Digital channel roadmap template"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing > The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/60362"}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/types\/guides"}],"version-history":[{"count":8,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/60362\/revisions"}],"predecessor-version":[{"id":168724,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/60362\/revisions\/168724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media\/168722"}],"wp:attachment":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media?parent=60362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}