{"id":6055,"date":"2011-04-14T15:16:09","date_gmt":"2011-04-14T15:16:09","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=4988"},"modified":"2011-08-18T22:28:12","modified_gmt":"2011-08-18T22:28:12","slug":"are-you-taking-advantage-of-bing-in-2011","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/are-you-taking-advantage-of-bing-in-2011\/","title":{"rendered":"Are you taking advantage of Bing in 2011?"},"content":{"rendered":"<h2>How popular is Bing and how do its SEO ranking factors differ from Google?<\/h2>\n<p><a href=\"http:\/\/v2.smartinsights.com\/email-marketing\/email-marketing-essentials\/attachment\/1549-revision\/\" rel=\"attachment wp-att-4989\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-4989\" title=\"google-vs-bing\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/04\/google-vs-bing.jpg\" alt=\"\" width=\"280\" height=\"225\" \/><\/a><\/p>\n<p>We are only 4 months into 2011, but I don't think Microsoft and specifically the Bing team could have asked for a better start to the year!<\/p>\n<p>Conversations about the search engine only seem to be heading in one direction, the same direction as the number of people using their service - up.<\/p>\n<p>In a <a href=\"http:\/\/www.smartinsights.com\/search-marketing-alerts\/bing-searches-up-21\/\">previous post<\/a> this year I discussed how searches on Bing were increasing, well this trend has not changed. In <a href=\"http:\/\/mashable.com\/2011\/04\/11\/bing-search-growth\/\">recent posts on Mashable<\/a>, bloggers are showing how, if current trends continue, Bing could well overtake Google in the US.<\/p>\n<h3>Summary of the current Bing trends<\/h3>\n<ul>\n<li>Bing accounted for 30% of all searches\u00a0in the US during March 2011<\/li>\n<li>In September 2010, Bing accounted 24% of searches<\/li>\n<li>If the same trend continues it would mean by Jan 2012 Bing would overtake Google in the USA as the most used search engine<\/li>\n<\/ul>\n<p>This highlights an opportunity in my opinion. While I don't believe Bing will overtake Google in the near future, I do believe it will be a force in the industry that search marketers need to\u00a0recognise and quickly!<\/p>\n<p><!--more--><\/p>\n<p>Looking at your search strategy and ensuring it is both Bing and Google friendly will be a key consideration in the coming months. Getting ahead of the curve rather than waiting for it to become a problem would definitley be high on my agenda. The first thing to do before actioning any of the points below would be to check your traffic &amp; rankings in Bing and compare these to Google, this will set a benchmark for you to\u00a0monitor\u00a0results as you progress.<\/p>\n<h3>Bing SEO ranking factors \u00a0- the key differences<\/h3>\n<p>An analysis of the differences on <a href=\"http:\/\/www.seomoz.org\/blog\/google-vs-bing-correlation-analysis-of-ranking-elements\">SEOmoz<\/a> covers this subject in great detail so I have summarised pointers for you:<\/p>\n<ul>\n<li>Bing still adds more weight to .gov - .edu - &amp; .org inbound links<\/li>\n<li>Links are absolutely key to both Google &amp; Bing, though the Bing spam filters do not appear to be as sophisticated as Google\n<ul>\n<li>This doesn't mean you should operate separate\u00a0link building for each search engine, its only a matter of time before Bing catch up in this area<\/li>\n<\/ul>\n<\/li>\n<li>Tidy &amp; short URL's tend to be preferred in Bing<\/li>\n<li>Your homepage is vital in Bing and likely ranked over most internal pages so ensure it is well optimised &amp; converts \/ engages well<\/li>\n<li>Links from multiple domains are key to success (large numbers from single domains is frowned upon)<\/li>\n<li>Old &amp; keyword rich domain names tend to do well<\/li>\n<\/ul>\n<p>Although there are these differences in ranking factors, you can advise colleagues that separate stratgies aren't necessary. The SEOmoz analysis concludes:<\/p>\n<blockquote>\n<ul>\n<li>Google and Bing are remarkably similar - building two different sites\/pages to separately target the two engines would appear to be a waste of energy<\/li>\n<li>Bing seems to be moving much closer to Google over time; although we didn't measure all of these results precisely last year, the similarity of the two has dramatically increased (of course, it's also possible that\u00a0Google is getting more Bing-like, though this doesn't fit with our personal experiences)<\/li>\n<\/ul>\n<\/blockquote>\n<p>It\u00a0certainly\u00a0appears that while Bing is enjoying some success it is still behind Google in various areas surrounding its ranking\u00a0algorithm. Its anti spam &amp; intelligence surrounding crawling websites &amp; interpreting inbound links still has someway to go. Keep your search strategy consistent for both search engines, focus on:<\/p>\n<ul>\n<li>Making sure you have a clean &amp; accessible website(s)<\/li>\n<li>Implementing natural link building techniques<\/li>\n<li>Ensuring your inbound links come from a <strong>variety<\/strong> of <strong>quality<\/strong> websites<\/li>\n<li>Staying clear of spammy websites &amp; techniques<\/li>\n<\/ul>\n<p>It would be great to hear your thoughts if you have had recent success or are struggling with Bing rankings, join in the conversation at our <a href=\"http:\/\/lnkd.in\/icxYjq\">LinkedIn group &gt;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How popular is Bing and how do its SEO ranking factors differ from Google? We are only 4 months into 2011, but I don&#8217;t think Microsoft and specifically the Bing team could have asked for a better start to the &hellip;..<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[638,294],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are you taking advantage of Bing in 2011? | Smart Insights<\/title>\n<meta name=\"description\" content=\"Are you taking advantage of Bing in 2011? How popular is Bing and how do its SEO ranking factors differ from Google? We are only 4 months into 2011, but I don&#039;t think Microsoft and specifically.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/are-you-taking-advantage-of-bing-in-2011\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are you taking advantage of Bing in 2011? | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Are you taking advantage of Bing in 2011? How popular is Bing and how do its SEO ranking factors differ from Google? We are only 4 months into 2011, but I don&#039;t think Microsoft and specifically.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/are-you-taking-advantage-of-bing-in-2011\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:published_time\" content=\"2011-04-14T15:16:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-08-18T22:28:12+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/04\/google-vs-bing.jpg\" \/>\n<meta name=\"author\" content=\"Chris Soames\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Soames\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/are-you-taking-advantage-of-bing-in-2011\/\",\"url\":\"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/are-you-taking-advantage-of-bing-in-2011\/\",\"name\":\"Are you taking advantage of Bing in 2011? | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/are-you-taking-advantage-of-bing-in-2011\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-strategy\/are-you-taking-advantage-of-bing-in-2011\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/04\/google-vs-bing.jpg\",\"datePublished\":\"2011-04-14T15:16:09+00:00\",\"dateModified\":\"2011-08-18T22:28:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/86d23545d1f1dd891346229f6f3efabb\"},\"description\":\"Are you taking advantage of Bing in 2011? 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