{"id":6067,"date":"2011-05-12T14:58:09","date_gmt":"2011-05-12T14:58:09","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=5237"},"modified":"2011-07-19T21:19:51","modified_gmt":"2011-07-19T21:19:51","slug":"email-remarketing-why-arent-more-people-using-it","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/email-marketing\/email-remarketing-why-arent-more-people-using-it\/","title":{"rendered":"Email Remarketing – why aren't more people using it?"},"content":{"rendered":"

Making the argument for Remarketing with Email<\/h2>\n
Automated email marketing, Event-triggered email, Behavioural email, Email sequences, Abandoned shopping cart email. Call the technique what you will, I've been a fan of the relevance you can deliver through contextual emails like these for a long time - it's been possible to do this for over 10 years now!<\/div>\n
The appeal of delivering the right message at the right time, in the context of an action taken on the site are obvious and compilations of success<\/a> show this is well-founded. Likewise the recent Redeye report on Email Remarketing<\/a> -- shows that for different sectors email and engagement and conversion rates are far higher than average email response<\/a>. This compilation is for retailers:<\/div>\n
\"\"<\/a><\/div>\n

Why isn't email marketing more commonplace?<\/h3>\n
But it seems to be tough to setup these type of emails up in practice. This 2011 research<\/a> from Econsultancy shows that even in 2011, after this technique has been available for 10+ years, it's still surprisingly uncommon with only just over a third of companies using it:<\/div>\n
<\/div>\n
\"\"<\/a><\/div>\n
Perhaps that explains why the new term on the block for selling this technique is \"Email Re-marketing\" - building on the success of Remarketing on Ad networks.<\/div>\n
\n
You might think that these technique would be more popular for retailers where the appeal of the abandoned shopping cart email is higher.<\/div>\n
The study from RedEye also shows that many retailers are not implementing these types of email:<\/div>\n
\"\"<\/a><\/div>\n<\/div>\n
However, the trend for this technique in the Econsultancy report is more positive though. It shows the change in use of ESP services since 2007. Automated campaigns (+30%), personalisation (+26%) and measurement and analytics (+22%) are the three ESP services that have shown the biggest increase over the last four years.<\/div>\n
\n
What do you think the barriers to adoption of remarketing with email are - is it budget, lack of advice, skills, systems, etc? I'm interested to find out! In Part 2 I look at an example of a successful Email Remarketing campaign<\/a>.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Making the argument for Remarketing with Email Automated email marketing, Event-triggered email, Behavioural email, Email sequences, Abandoned shopping cart email. Call the technique what you will, I’ve been a fan of the relevance you can deliver through contextual emails like …..<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[1,289],"tags":[],"acf":[],"yoast_head":"\nEmail Remarketing - why aren't more people using it? | Smart Insights<\/title>\n<meta name=\"description\" content=\"Email Remarketing - why aren't more people using it? 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