{"id":60769,"date":"2015-11-30T13:46:30","date_gmt":"2015-11-30T13:46:30","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=60769"},"modified":"2020-06-23T12:28:13","modified_gmt":"2020-06-23T11:28:13","slug":"7-steps-guide-digital-marketing-startups-small-mid-sized-businesses","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/7-steps-guide-digital-marketing-startups-small-mid-sized-businesses\/","title":{"rendered":"Digital marketing plan template for startups, small, and mid-sized businesses"},"content":{"rendered":"<h3>Why do I need this guide?<\/h3>\n<p>Have you noticed how most advice and case studies of marketing in books and blogs, focuses on the <em>Big Brands<\/em> with their <em>Big Budgets<\/em>? Yes, every business can learn from the heritage of these brands, but it\u2019s a very different world from that for small businesses where budget is limited and every dollar and pound of investment matter.<\/p>\n<p>There's often less time or dedicated resource for strategy and planning in smaller businesses too, yet all managers recognize the importance of this.<\/p>\n<p>This template is aimed at helping you quickly create a practical 'real-world' digital strategy that enables you to review all of the digital marketing activities available to small businesses.\u00a0 It clearly shows you what needs to go into a digital marketing plan and where you need to prioritize your investment of time and available budget. It covers a mix of no or low-cost promotion techniques like organic search and social media marketing, plus reminds about cost-effective paid techniques like retargeting.<\/p>\n<h3>Who is it for?<\/h3>\n<p>This short planning template will help small and medium businesses (SMEs or SMBs) and startups to rapidly create a short but comprehensive digital marketing plan. It's designed to be used for businesses operating in both B2B and B2C sectors.<\/p>\n<p>Depending on the company size and people in your team it may be relevant for:<\/p>\n<ul>\n<li>Business owners or owner\/managers<\/li>\n<li>Marketing or digital marketing managers<\/li>\n<li>Agencies or consultants assisting the business with their strategy<\/li>\n<\/ul>\n<p>The structure of template can also be used for mid-size and larger businesses considering their digital transformation. Issues more relevant to larger organizations are highlighted.<\/p>\n<h3>How is the template structured?<\/h3>\n<p>The template is structured using the Smart Insights RACE Planning framework and six pillars for effective digital marketing.\u00a0\u00a0This gives a simple structure for you to implement your strategy. The six pillars of digital marketing covered across RACE are:<\/p>\n<ul>\n<li>Planning and governance<\/li>\n<li>Goals and measurement<\/li>\n<li>Digital media<\/li>\n<li>Content marketing<\/li>\n<li>Digital Experience (website and mobile apps)<\/li>\n<li>Conversational messaging (Email marketing automation)<\/li>\n<\/ul>\n<p>RACE starts with an initial digital strategy planning phase. Many businesses miss this, but it\u2019s essential as a foundation to make the most of the opportunities to reach your audience and target them effectively online. Issues to consider are recommended in the planning and goals section.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why do I need this guide? Have you noticed how most advice and case studies of marketing in books and blogs, focuses on the Big Brands with their Big Budgets? Yes, every business can learn from the heritage of these &hellip;..<\/p>\n","protected":false},"featured_media":129361,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital marketing plan template for startups, small, and mid-sized businesses | Smart Insights<\/title>\n<meta name=\"description\" content=\"This short planning template will help small and medium businesses (SMEs or SMBs) and startups to rapidly create a comprehensive digital marketing plan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/7-steps-guide-digital-marketing-startups-small-mid-sized-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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