{"id":6093,"date":"2012-03-09T08:40:45","date_gmt":"2012-03-09T08:40:45","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=5713"},"modified":"2013-07-04T10:22:28","modified_gmt":"2013-07-04T09:22:28","slug":"internet-speed-how-do-you-cope","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/managing-digital-marketing\/marketing-innovation\/internet-speed-how-do-you-cope\/","title":{"rendered":"60 seconds in social media&#8230;"},"content":{"rendered":"<h2>How engaged are users of different social platforms?<\/h2>\n<p>Back in June 2011, we shared an infographic showing what happens in 60 seconds in social media, now we're updating it with a new infographic from\u00a0<a href=\"http:\/\/www.socialjumpstart.com\/2012\/02\/60-in-social-media\/\">Social JumpStart<\/a>. This one has some additions including Pinterest showing that for all our current interest in Pinterest it's nothing compared to YouTube. \u00a0It's a pity they haven't included Google+ either.<\/p>\n<p>It certainly summarises the challenges we face today as marketers and consumers of content today!<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/06\/60-seconds-in-social-media.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-11717\" style=\"border-image: initial; border-width: 1px; border-color: black; border-style: solid;\" title=\"60-seconds-in-social-media\" alt=\"\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/06\/60-seconds-in-social-media-600x1666.jpg\" width=\"600\" height=\"1666\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/06\/60-seconds-in-social-media-600x1666.jpg 600w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/06\/60-seconds-in-social-media-54x150.jpg 54w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/06\/60-seconds-in-social-media-550x1527.jpg 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/06\/60-seconds-in-social-media-144x400.jpg 144w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/06\/60-seconds-in-social-media.jpg 612w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>How do you find this - exciting? or scary? I find it both - to be involved in such a dynamic area, but which presents huge challenges in being first and getting cut-through. I created a companion post <a href=\"http:\/\/www.smartinsights.com\/online-pr\/online-pr-outreach\/taming-the-social-media-firehose\/\">taming the social media firehose<\/a>\u00a0which shared ideas on tools I used to keep up-to-date.<\/p>\n<p>Here is the original from June 2011.<\/p>\n<p><a href=\"http:\/\/www.smartinsights.com\/managing-digital-marketing\/marketing-innovation\/internet-speed-how-do-you-cope\/attachment\/email-marketing-campaign-calculator\/\" rel=\"attachment wp-att-5709\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-5709\" title=\"Every 60 seconds\" alt=\"\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/06\/Every-60-seconds-600x424.png\" width=\"600\" height=\"424\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.go-gulf.com\/blog\/60-seconds\/\">Source - Go Gulf blog<\/a><\/p>\n<p>What does this mean for our emarketing tactics. For me it shows that to cut-through:<\/p>\n<ul>\n<li>Your content, creative, execution hav e to be awesome - cut-through costs<\/li>\n<li>Being first can help cut-through<\/li>\n<li>You have to share efficiently<\/li>\n<li>You need to be connected to relevant influencers<\/li>\n<li>You have to syndicate content to the right platforms<\/li>\n<li>Offline marketing through Ads and PR are still important to generate awareness<\/li>\n<\/ul>\n<p>I've been planning a post for around a year on how to \"tame the social media update firehose\" so maybe now I should write it with this prompt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How engaged are users of different social platforms? Back in June 2011, we shared an infographic showing what happens in 60 seconds in social media, now we&#8217;re updating it with a new infographic from\u00a0Social JumpStart. This one has some additions &hellip;..<\/p>\n","protected":false},"author":5,"featured_media":11717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[344],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>60 seconds in social media... | Smart Insights<\/title>\n<meta name=\"description\" content=\"60 seconds in social media... How engaged are users of different social platforms?Back in June 2011, we shared an infographic showing what happens in 60 seconds in social media, now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/marketing-innovation\/internet-speed-how-do-you-cope\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"60 seconds in social media... | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"60 seconds in social media... How engaged are users of different social platforms?Back in June 2011, we shared an infographic showing what happens in 60 seconds in social media, now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/marketing-innovation\/internet-speed-how-do-you-cope\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-09T08:40:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-07-04T09:22:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/06\/60-seconds-in-social-media.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"1700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dave Chaffey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dave Chaffey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/marketing-innovation\/internet-speed-how-do-you-cope\/\",\"url\":\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/marketing-innovation\/internet-speed-how-do-you-cope\/\",\"name\":\"60 seconds in social media... | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/marketing-innovation\/internet-speed-how-do-you-cope\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/marketing-innovation\/internet-speed-how-do-you-cope\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/06\/60-seconds-in-social-media.jpg\",\"datePublished\":\"2012-03-09T08:40:45+00:00\",\"dateModified\":\"2013-07-04T09:22:28+00:00\",\"author\":{\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/74a42fdad62aae408107024fc3c01cb7\"},\"description\":\"60 seconds in social media... 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