{"id":6160,"date":"2011-07-09T15:12:10","date_gmt":"2011-07-09T15:12:10","guid":{"rendered":"http:\/\/v2.smartinsights.com\/?post_type=guides&#038;p=6160"},"modified":"2024-04-26T10:26:05","modified_gmt":"2024-04-26T09:26:05","slug":"google-analytics-health-check-audit","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/google-analytics-health-check-audit\/","title":{"rendered":"Google Analytics 4 health check audit"},"content":{"rendered":"<div id=\"product-benefits\" class=\"product-info\">\n<h3>How will this Google Analytics 4 health check audit template help me and my business?<\/h3>\n<p id=\"product-benefits\" class=\"product-info\">Many companies have Google Analytics Javascript tags set up to track visitors to their websites, but in our experience, Analytics is often not set up adequately.<\/p>\n<p class=\"product-info\">To get the most from Analytics - so you can adopt a data-driven approach to review and improve your digital marketing activity - it should be customized to your business. Customization is needed to set up Analytics features like key events (goals), funnels, and custom dimensions to help the business regularly review and improve its online marketing. Plus insight available from benchmarking reports, demographics and Google Signals may be missed if you don't know what options are available.<\/p>\n<p>Since Google Analytics 4 (GA4) became the default method for data collection and reporting in July 2023, Google has added customization options that you may have missed - use our comprehensive list and recommendations to review what needs actioning to improve your reporting and conform with the latest EU legal requirements.<\/p>\n<p>As GA4 has over one hundred Property settings, many of which are advanced and the majority of businesses won\u2019t need, we have highlighted the most important settings to customize by marking them with ++.<\/p>\n<p>As well as guidance from Smart Insights, our template includes lots of useful links to further detailed documentation from Google to help you with your audit.<\/p>\n<p class=\"product-info\">This popular template is indispensable if you're serious about the accuracy of your Analytics and applying data-driven marketing to improve results for your business:<\/p>\n<ul>\n<li>Reviews key Analytics configuration options - check what you\u2019re missing and what you need to change for migrating to GA4<\/li>\n<li>Allows you to produce a report showing improvements needed for report customization<\/li>\n<li>Originally written by Dr. Dave Chaffey, a digital strategist who has the Google Analytics Individual Qualification. Previous iterations were updated by Jill Quick a specialist Google Analytics trainer and consultant. In this latest edition, Dave has provided updated advice in line with the migration to Google Analytics 4.<\/li>\n<\/ul>\n<h3>Who is this template for?<\/h3>\n<ul>\n<li>Marketing managers who need to customize their Google Analytics to review key metrics and allocate resources accordingly<\/li>\n<li>Small business owners who manage their own Google Analytics<\/li>\n<li>E-commerce marketers looking to make better use of Google Analytics 4 to get insights into customer journeys<\/li>\n<li>Agency team members or consultants responsible for auditing and managing Google Analytics for their clients' websites<\/li>\n<li>All marketers looking to understand Google Analytics 4's extensive features and customization options, and how to implement these to improve ROI for their business<\/li>\n<\/ul>\n<\/div>\n<div id=\"product-includes\" class=\"product-info\"><\/div>\n<div id=\"product-includes\" class=\"product-info\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How will this Google Analytics 4 health check audit template help me and my business? Many companies have Google Analytics Javascript tags set up to track visitors to their websites, but in our experience, Analytics is often not set up &hellip;..<\/p>\n","protected":false},"featured_media":168643,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics 4 health check audit | Smart Insights<\/title>\n<meta name=\"description\" content=\"Customize Google Analytics to improve the ROI of digital marketing for your business with our Google Analytics 4 health check audit template.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/google-analytics-health-check-audit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics 4 health check audit | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Customize Google Analytics to improve the ROI of digital marketing for your business with our Google Analytics 4 health check audit template.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/google-analytics-health-check-audit\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-26T09:26:05+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/google-analytics-health-check-audit\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/google-analytics-health-check-audit\/\",\"name\":\"Google Analytics 4 health check audit | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/google-analytics-health-check-audit\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/google-analytics-health-check-audit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/07\/Google-Analytics-4-healthcheck-audit-template-guide-cover-creator-pdf.jpg\",\"datePublished\":\"2011-07-09T15:12:10+00:00\",\"dateModified\":\"2024-04-26T09:26:05+00:00\",\"description\":\"Customize Google Analytics to improve the ROI of digital marketing for your business with our Google Analytics 4 health check audit template.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/google-analytics-health-check-audit\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/google-analytics-health-check-audit\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/google-analytics-health-check-audit\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/07\/Google-Analytics-4-healthcheck-audit-template-guide-cover-creator-pdf.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/07\/Google-Analytics-4-healthcheck-audit-template-guide-cover-creator-pdf.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/google-analytics-health-check-audit\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google Analytics 4 health check audit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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