{"id":65204,"date":"2016-01-11T14:35:57","date_gmt":"2016-01-11T14:35:57","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&p=65204"},"modified":"2024-05-08T14:36:58","modified_gmt":"2024-05-08T13:36:58","slug":"digital-marketing-models","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-models\/","title":{"rendered":"Digital marketing models guide"},"content":{"rendered":"

How will this guide help me and my business?<\/h3>\n

Many digital or \u2018e-marketing\u2019 models have emerged over the last decade. Partly in response to the introduction of the digital era, and partly as a result of new disruptive methods of marketing.<\/p>\n

We believe that models are powerful 'mindtools' to help marketers\u00a0use a more strategic approach to improve their digital marketing when they create plans to exploit digital marketing.<\/p>\n

The guide lists 10 useful models the authors, Annmarie Hanlon and Dr. Dave Chaffey, use in their teaching and books. It is structured in sections for digital audits, planning and strategy. Digital marketing models are useful ways to structure your efforts and can help you tease out insights where you previously were unable to.<\/p>\n

As with our companion Essential Marketing Models<\/a> guide<\/span>, this guide explains the fundamentals of each digital model, how it works, and gives examples of how to use each model along with best practice advice and templates to use in your business.<\/p>\n","protected":false},"excerpt":{"rendered":"

How will this guide help me and my business? Many digital or \u2018e-marketing\u2019 models have emerged over the last decade. Partly in response to the introduction of the digital era, and partly as a result of new disruptive methods of …..<\/p>\n","protected":false},"featured_media":121582,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"\nDigital marketing models guide | Smart Insights<\/title>\n<meta name=\"description\" content=\"Learn about 10 tried and tested digital marketing models that you can use to improve your company's digital strategy and marketing campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-models\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital marketing models guide | Smart Insights\" \/>\n<meta property=\"og:description\" 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