{"id":67467,"date":"2016-02-10T11:08:12","date_gmt":"2016-02-10T11:08:12","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=67467"},"modified":"2021-09-21T16:03:23","modified_gmt":"2021-09-21T15:03:23","slug":"running-international-marketing-campaigns","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/running-international-marketing-campaigns\/","title":{"rendered":"Running international marketing campaigns guide"},"content":{"rendered":"<h3><span style=\"color: #000000;\">How will this guide help me and my business<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Running international marketing campaigns gives a fantastic opportunity to gain leads and sales from new countries where you don't currently do business. But it also adds complexity and additional challenges to every single market activity. From coordinating activity across multiple languages, tackling differing levels of brand, product or service awareness, social and cultural market differences as well as the demands of managing an international team. These are just some of the challenges that marketers need first to understand and then deploy the tools and techniques at their disposal to tackle them.<\/span><\/p>\n<p>The guide shows the key issues to consider when planning the digital elements of international marketing campaigns. It also shows how integration with offline activity should be managed. It reviews the key challenges, asks the key questions and lays out a practical guide to answer them when running international marketing campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will this guide help me and my business Running international marketing campaigns gives a fantastic opportunity to gain leads and sales from new countries where you don&#8217;t currently do business. But it also adds complexity and additional challenges to &hellip;..<\/p>\n","protected":false},"featured_media":129245,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Running international marketing campaigns guide | Smart Insights<\/title>\n<meta name=\"description\" content=\"Find out what key issues you should focus on when it comes to the digital elements of international marketing campaigns by exploring our actionable guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/running-international-marketing-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Running international marketing campaigns guide | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Find out what key issues you should focus on when it comes to the digital elements of international marketing campaigns by exploring our actionable guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/running-international-marketing-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-21T15:03:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/02\/running-international-marketing-campaigns-guide.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/running-international-marketing-campaigns\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/running-international-marketing-campaigns\/\",\"name\":\"Running international marketing campaigns guide | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/running-international-marketing-campaigns\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/running-international-marketing-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/02\/running-international-marketing-campaigns-guide.jpg\",\"datePublished\":\"2016-02-10T11:08:12+00:00\",\"dateModified\":\"2021-09-21T15:03:23+00:00\",\"description\":\"Find out what key issues you should focus on when it comes to the digital elements of international marketing campaigns by exploring our actionable guide.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/running-international-marketing-campaigns\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/running-international-marketing-campaigns\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/running-international-marketing-campaigns\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/02\/running-international-marketing-campaigns-guide.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/02\/running-international-marketing-campaigns-guide.jpg\",\"width\":595,\"height\":839,\"caption\":\"running-international-marketing-campaigns-guide\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/running-international-marketing-campaigns\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Running international marketing campaigns guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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