{"id":69193,"date":"2016-03-03T20:46:30","date_gmt":"2016-03-03T20:46:30","guid":{"rendered":"http:\/\/www.smartinsights.com\/?page_id=69193"},"modified":"2019-09-18T11:19:24","modified_gmt":"2019-09-18T10:19:24","slug":"managing-marketing-technology","status":"publish","type":"page","link":"https:\/\/www.smartinsights.com\/managing-digital-marketing\/managing-marketing-technology\/","title":{"rendered":"Managing Marketing Technology"},"content":{"rendered":"<p>Marketing Technology or 'Martech' is a hot topic today, popularised by Scott Brinker who launched the Martech conferences arising from his discussion of the <a href=\"http:\/\/www.smartinsights.com\/managing-digital-marketing\/marketing-innovation\/marketing-technology-2014\/\">Marketing Technology landscape<\/a>.<\/p>\n<p>It's no wonder since technology has the allure of supporting automation and optimization of marketing to make it more effective and efficient. It's also important to have the select the right 'Marketing Stack' to integrate different data sources to deliver more relevant communications and derive the insight available from Big Data.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Technology or &#8216;Martech&#8217; is a hot topic today, popularised by Scott Brinker who launched the Martech conferences arising from his discussion of the Marketing Technology landscape. It&#8217;s no wonder since technology has the allure of supporting automation and optimization &hellip;..<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":4305,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-tactic.php","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Managing Marketing Technology | Smart Insights<\/title>\n<meta name=\"description\" content=\"Marketing technology helps support your automation and optimization efforts but it needs to be effectively managed. Our hub page can help do this.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/managing-marketing-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Managing Marketing Technology | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Marketing technology helps support your automation and optimization efforts but it needs to be effectively managed. 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