{"id":70837,"date":"2024-04-09T16:15:00","date_gmt":"2024-04-09T15:15:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=70837"},"modified":"2024-05-22T16:15:38","modified_gmt":"2024-05-22T15:15:38","slug":"essential-digital-marketing-tools-infographic","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/essential-digital-marketing-tools-infographic\/","title":{"rendered":"2024 essential digital marketing tools [Infographic]"},"content":{"rendered":"<h2>Audit your MarTech stack and quickly compare 30 different types of digital marketing tools available at different price points for businesses in 2024<\/h2>\n<p>As marketers today, we\u2019re fortunate to have a huge number of free and low-cost digital marketing tools to give us insight into our customers, competitors, and markets.<\/p>\n<p>These strategic digital tools help us to compete to win and retain customers by delivering automated relevant, real-time marketing communications, integrated across digital devices and traditional marketing channels.<\/p>\n<p>To help highlight the range of great options available, our updated essential digital marketing tools infographic recommends 30 categories of marketing technology and our pick of the most popular 5 in each category.<\/p>\n<p>A new category for 2024 - we have included 5 Generative AI tools as well. As the original break-through AI chatbot, we've put ChatGPT in first place for our 2024 edition. But you can read a full breakdown of other recommended AI tools below:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/the-best-generative-ai-tools-for-writing-marketing-plans-and-strategies\/\" target=\"_blank\" rel=\"noopener\">Top 10 Generative AI tools for writing marketing plans and strategies<\/a><\/li>\n<li><a href=\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/10-recommended-generative-ai-copywriting-tools-for-creating-marketing-content-in-2023\/\" target=\"_blank\" rel=\"noopener\">10 recommended AI copywriting tools for creating marketing content<\/a><\/li>\n<\/ul>\n<p>Business Members can also access Quick Wins for practical demonstrations and strategic advice on using AI for marketing:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.smartinsights.com\/quick-wins\/using-ai-for-seo-with-chatgpt\/\" target=\"_blank\" rel=\"noopener\">Using AI for SEO with ChatGPT<\/a><\/li>\n<li><a href=\"https:\/\/www.smartinsights.com\/quick-wins\/using-ai-for-copywriting\/\" target=\"_blank\" rel=\"noopener\">Using AI for Copywriting<\/a><\/li>\n<li><a href=\"https:\/\/www.smartinsights.com\/quick-wins\/using-ai-for-marketing-creative-ai-image-and-video-generators\/\" target=\"_blank\" rel=\"noopener\">Using AI for marketing creative: AI image and video generators<\/a><\/li>\n<\/ul>\n<p>You can see the free infographic below. We\u2019ve grouped these 30 tools across our <a href=\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/race-a-practical-framework-to-improve-your-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">RACE Growth System<\/a> for managing digital marketing, so you can review where you could make better use of the tools across the customer lifecycle.<\/p>\n<p>Click on the infographic below to see a larger version, or, free members can <a href=\"https:\/\/www.smartinsights.com\/guides\/essential-digital-marketing-tools\/\">download our free Essential digital marketing tools guide<\/a>\u00a0to learn more about how and why we created it and how to use it.<\/p>\n<p><a href=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2024\/02\/Tools-wheel-update-NEW-RACE-branding-and-page-copy-2024-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-168508 size-full\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2024\/02\/Tools-wheel-update-NEW-RACE-branding-and-page-copy-2024-1.png\" alt=\"Smart Insights Essential MarTech tools wheel\" width=\"2382\" height=\"3368\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2024\/02\/Tools-wheel-update-NEW-RACE-branding-and-page-copy-2024-1.png 2382w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2024\/02\/Tools-wheel-update-NEW-RACE-branding-and-page-copy-2024-1-550x778.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2024\/02\/Tools-wheel-update-NEW-RACE-branding-and-page-copy-2024-1-700x990.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2024\/02\/Tools-wheel-update-NEW-RACE-branding-and-page-copy-2024-1-106x150.png 106w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2024\/02\/Tools-wheel-update-NEW-RACE-branding-and-page-copy-2024-1-768x1086.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2024\/02\/Tools-wheel-update-NEW-RACE-branding-and-page-copy-2024-1-1086x1536.png 1086w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2024\/02\/Tools-wheel-update-NEW-RACE-branding-and-page-copy-2024-1-1448x2048.png 1448w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2024\/02\/Tools-wheel-update-NEW-RACE-branding-and-page-copy-2024-1-250x353.png 250w\" sizes=\"(max-width: 2382px) 100vw, 2382px\" \/><\/a><\/p>\n<div class='postauthor si-guide-block'>\n                <div class='col-md-2 col-sm-12 si-icon-holder'>\n                    <a target='_blank' href='https:\/\/www.smartinsights.com\/guides\/essential-digital-marketing-tools\/'>\n                  <img src='https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/03\/Free-Essential-Digital-Marketing-Tools-2024-106x150.png' alt='Essential digital marketing tools'>\n                    <\/a>\n                <\/div>\n                <div class='col-md-10 col-sm-12'>\n                    <p><strong>Essential digital marketing tools<\/strong><\/p>\n                    <p>Discover useful MarTech tools to effectively manage your digital marketing with Smart Insights Essential digital marketing tools guide.<\/p>\n                    <p>Access the <a target='_blank' href='https:\/\/www.smartinsights.com\/guides\/essential-digital-marketing-tools\/'>Essential digital marketing tools<\/a><\/p>\n                <\/div>\n            <\/div>\n<h3 class=\"p1\">What inspired us to create this infographic and guide for digital marketing tools?<\/h3>\n<p class=\"p1\">We use many types of digital marketing services and insights tools to run and improve SmartInsights.com and because of this, we love to try out new tools when they are suggested to us.<\/p>\n<p class=\"p1\">We were inspired by <a href=\"https:\/\/chiefmartec.com\/2022\/05\/marketing-technology-landscape-2022-search-9932-solutions-on-martechmap-com\/\">Scott Brinker\u2019s Marketing Technology landscape<\/a> which does an excellent job of defining different types of \u2018enterprise\u2019 tools for managing digital marketing, but can be difficult to read because of the sheer number of tools. There are nearly 10,000 is the latest edition...!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-165343\" src=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/01\/martech-landscapes-2011-2022.jpg\" alt=\"\" width=\"1456\" height=\"818\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/01\/martech-landscapes-2011-2022.jpg 1456w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/01\/martech-landscapes-2011-2022-550x309.jpg 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/01\/martech-landscapes-2011-2022-700x393.jpg 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/01\/martech-landscapes-2011-2022-150x84.jpg 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/01\/martech-landscapes-2011-2022-768x431.jpg 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2023\/01\/martech-landscapes-2011-2022-250x140.jpg 250w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/><\/p>\n<p class=\"p1\">Also, we wanted to include more low-cost and free \u2018hands-on\u2019 insight tools which are important for managing activities like search, social media, and conversion rate optimization. These don\u2019t tend to be included on Scott\u2019s landscape.<\/p>\n<p class=\"p1\">We also wanted to highlight the most popular, well-regarded services, and give an indication of how they can be used to add value. Business Pro Members can also read our full recommendations in our updated <a href=\"https:\/\/www.smartinsights.com\/guides\/marketing-technology-selection-guide\/\" target=\"_blank\" rel=\"noopener\">professional marketing technology selection guide<\/a>.<\/p>\n<div class='postauthor si-guide-block'>\n                <div class='col-md-2 col-sm-12 si-icon-holder'>\n                    <a target='_blank' href='https:\/\/www.smartinsights.com\/guides\/marketing-technology-selection-guide\/'>\n                  <img src='https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/05\/Marketing-Technology-Selection-Guide-2024-106x150.png' alt='Marketing technology selection guide'>\n                    <\/a>\n                <\/div>\n                <div class='col-md-10 col-sm-12'>\n                    <p><strong>Marketing technology selection guide<\/strong><\/p>\n                    <p>Read our detailed breakdown of every tool listed in our infographic. This guide gives you the insights you need to put together a technological toolkit that will support your business and boost your online performance.<\/p>\n                    <p>Access the <a target='_blank' href='https:\/\/www.smartinsights.com\/guides\/marketing-technology-selection-guide\/'>Marketing technology selection guide<\/a><\/p>\n                <\/div>\n            <\/div>\n<h3>How to prioritize marketing insight and management tools?<\/h3>\n<p>If you were doubting the number of tools available, just look at the growth in the number of marketing technology applications over the last few years.<\/p>\n<p>To further complicate the landscape, we've recently seen new challenger tools doing a better job than established tools, due to their innovative nature.<\/p>\n<p>The sheer number of tools, which vary enormously in cost and quality, means it's a challenge to keep on top of the latest developments in MarTech. It can be hard to select and manage digital marketing tools, and track their contribution to your marketing results.<\/p>\n<p>To help, our infographic breaks down these essential digital marketing tools into different categories of use and shows you which products you should be considering for different marketing activities across our RACE Growth System.<\/p>\n<h3>Optimize your digital marketing strategy<\/h3>\n<p>If you're interested in learning more about the differences between individual tools, and how they can help your business then you'll want to download our <a href=\"https:\/\/www.smartinsights.com\/guides\/marketing-technology-selection-guide\/\" target=\"_blank\" rel=\"noopener\">marketing technology selection guide<\/a>, for Business Pro Members. Our popular guide contains reviews and information on key features for all of the tools on the infographic, that's 150 tools in total!<\/p>\n<p>Plus, if you're looking to inform and optimize your digital marketing with the latest data-driven techniques, don't miss our <a href=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/\" target=\"_blank\" rel=\"noopener\">free Digital marketing plan template<\/a> to quickly build your RACE digital marketing strategy and improve your performance.<\/p>\n<p><span style=\"font-weight: 400;\"><div class='postauthor si-guide-block'>\n                <div class='col-md-2 col-sm-12 si-icon-holder'>\n                    <a target='_blank' href='https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/'>\n                  <img src='https:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/Digital-marketing-planning-template-guide-cover-creator-pdf-106x150.jpg' alt='Free digital marketing plan template'>\n                    <\/a>\n                <\/div>\n                <div class='col-md-10 col-sm-12'>\n                    <p><strong>Free digital marketing plan template<\/strong><\/p>\n                    <p>Our popular marketing planning template is structured across the Smart Insights RACE Framework. Join Smart Insights as a Free Member to download our digital marketing plan template today<\/p>\n                    <p>Access the <a target='_blank' href='https:\/\/www.smartinsights.com\/guides\/digital-marketing-plan-template\/'>Free digital marketing plan template<\/a><\/p>\n                <\/div>\n            <\/div><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Audit your MarTech stack and quickly compare 30 different types of digital marketing tools available at different price points for businesses in 2024 As marketers today, we\u2019re fortunate to have a huge number of free and low-cost digital marketing tools &hellip;..<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[348],"tags":[1170,1138,1269,1264],"acf":[],"yoast_head":"<!-- This site is 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digital marketing strategy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/essential-digital-marketing-tools-infographic\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-09T15:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-22T15:15:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2024\/02\/Tools-wheel-update-NEW-RACE-branding-and-page-copy-2024-1.png\" \/>\n<meta name=\"author\" content=\"Dave Chaffey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dave Chaffey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/essential-digital-marketing-tools-infographic\/\",\"url\":\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/essential-digital-marketing-tools-infographic\/\",\"name\":\"2024 essential digital marketing tools [Infographic] | Smart 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Chaffey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b9cc9e2eccf7ac0b434f10615d24ae24?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b9cc9e2eccf7ac0b434f10615d24ae24?s=96&d=identicon&r=g\",\"caption\":\"Dave Chaffey\"},\"description\":\"Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&amp;G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing \u2018gurus\u2019 worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. 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The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.smartinsights.com\/#\/schema\/person\/74a42fdad62aae408107024fc3c01cb7","name":"Dave Chaffey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b9cc9e2eccf7ac0b434f10615d24ae24?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b9cc9e2eccf7ac0b434f10615d24ae24?s=96&d=identicon&r=g","caption":"Dave Chaffey"},"description":"Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&amp;G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing \u2018gurus\u2019 worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.","sameAs":["http:\/\/www.smartinsights.com"],"url":"https:\/\/www.smartinsights.com\/author\/davechaffey\/"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts\/70837"}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/comments?post=70837"}],"version-history":[{"count":10,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts\/70837\/revisions"}],"predecessor-version":[{"id":168760,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/posts\/70837\/revisions\/168760"}],"wp:attachment":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media?parent=70837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/categories?post=70837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/tags?post=70837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}