{"id":72170,"date":"2016-05-20T15:00:00","date_gmt":"2016-05-20T14:00:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=72170"},"modified":"2016-05-23T17:05:53","modified_gmt":"2016-05-23T16:05:53","slug":"make-right-choice-investing-marketing-technology","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/managing-digital-marketing\/managing-marketing-technology\/make-right-choice-investing-marketing-technology\/","title":{"rendered":"How to make the right choice when investing in Marketing Technology"},"content":{"rendered":"

Top sources for comparing marketing software providers<\/h2>\n

As digital marketing has involved from being a niche activity to one at the core of most marketing plans, so too has the market for software design evolved to help digital marketing get the best results. From publishing tools, CMS, Social listening and content personalisation tools, there are loads of tools within each category, and it can be tricky to know which one will be right for your business.<\/p>\n

Just in case your not fully aware of the daunting size of the scale of the problem of selecting digital marketing software, this infographic from Scott Brinker does a good job of highlighting the massive variety of marketing technology available today. You won't be able to see without clicking for an enlarged version, but there are more than 3000 tools in the infographic! Hardly simple!<\/p>\n

\"MarTech\"<\/a><\/p>\n

So how can you decide on what tools to invest in? We produced a guide<\/a> that gives you information on the purpose and usefulness of 150 different marketing tools across 30 different sections. The infographic below gives a neat summary of which tools fall into what sections. But we realise for a big business decision like what CRM to use of whether or not to invest in an expensive but capable social listening tool, you are going to need more to go off than a crib sheet.<\/p>\n

\"Martech<\/a><\/p>\n

What you need is more information, and ways to compare similar tools against one another to see which best fits your organisation's needs. Unfortunately we can't give you that, but we can point you in the direction of some places that can!<\/p>\n

Sources for comparing Digital Marketing Software:<\/h3>\n

G2Cloud<\/h4>\n

G2Cloud is a great site for finding business software reviews. It boasts over 70,000 individual reviews and handy grids for each software category. These divide up the options into leaders, contenders, high performers and niche vendors. A useful starting point for further\u00a0research.<\/p>\n