{"id":72601,"date":"2022-03-03T16:00:00","date_gmt":"2022-03-03T16:00:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=72601"},"modified":"2022-03-09T14:49:18","modified_gmt":"2022-03-09T14:49:18","slug":"digital-marketing-models-honeycomb-model","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/digital-marketing-models-honeycomb-model\/","title":{"rendered":"Digital Marketing Models: The Honeycomb model"},"content":{"rendered":"

Use the honeycomb model to help inform your social media strategy<\/h2>\n

Back in 2011, a group of professors from Canada; Jan Kietzmann, Kristopher Hermkens and Ian McCarthy created the Honeycomb Model to review social media effectiveness, looking at reasons why users engage with social media.<\/p>\n

The idea behind the honeycomb model is that of the 7 key building blocks delineated by the model, companies can select the ones most relevant to their business, and focus their attention on the key functionalities<\/a>.<\/p>\n

\"Honeycomb<\/a><\/p>\n

\"Sign<\/a><\/p><\/span><\/p>\n

We created this simple table to help you evaluate each of the seven blocks, so you can decide which ones, and how many, your organization should focus on.<\/p>\n

Social media building blocks:<\/h3>\n

Identity:<\/strong> Data privacy controls and tools for user self-promotion
\nPresence:<\/strong> Creating and managing the reality, intimacy and immediacy of the context
\nRelationships:<\/strong> Managing the structural and flow properties in a network of relationships
\nReputation<\/strong>: Monitoring the strength, passion, sentiment, and reach of users and brands
\nGroups:<\/strong> Membership rules and protocols
\nConversations:<\/strong> Conversation velocity, and the risks of staring and joining
\nSharing:<\/strong> Content management system and social graph<\/p>\n

\n
\n \n Essential marketing models for business growth\n <\/a>\n <\/div>\n
\n

Free essential marketing models<\/strong><\/p>\n

Our free guide details 15 classic planning tools to help you use data and analysis to develop your marketing strategy.<\/p>\n

Access the Essential marketing models for business growth<\/a><\/p>\n <\/div>\n <\/div><\/span><\/p>\n

Step-by-step digital marketing planning for you<\/h3>\n

Looking for new strategies and tactics to plan your always-on and campaign social media marketing? Get started today with our acclaimed marketing structure, the RACE Framework. A popular planning model for large and small teams, and individuals, RACE walks you through your customers' experiences of all your marketing channels, integrated across reach, act, convert, and engage.<\/p>\n

\"Smart<\/a><\/p>\n

Structure your marketing plan around a funnel proven to boost performance. Join Smart Insights as a Free Member for instant access to our free digital marketing plan template to hone your skills and drive the results you need.<\/span><\/p>\n

\n
\n \n Free digital marketing plan template\n <\/a>\n <\/div>\n
\n

Free digital marketing plan template<\/strong><\/p>\n

Our popular marketing planning template is structured across the Smart Insights RACE Framework. Join Smart Insights as a Free Member to download our digital marketing plan template today<\/p>\n

Access the Free digital marketing plan template<\/a><\/p>\n <\/div>\n <\/div><\/span><\/p>\n

Social media marketing model<\/h3>\n

In summary, the Honeycomb model is a great framework for considering social media networks but it is not a decision tree and therefore the final decision as to \u2018which network should we select?\u2019, still, needs to be taken within the organization.<\/p>\n

For more information on digital models, see our free digital marketing models guide.<\/p>\n

\n
\n \n Essential marketing models for business growth\n <\/a>\n <\/div>\n
\n

Free essential marketing models<\/strong><\/p>\n

Our free guide details 15 classic planning tools to help you use data and analysis to develop your marketing strategy.<\/p>\n

Access the Essential marketing models for business growth<\/a><\/p>\n <\/div>\n <\/div><\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Use the honeycomb model to help inform your social media strategy Back in 2011, a group of professors from Canada; Jan Kietzmann, Kristopher Hermkens and Ian McCarthy created the Honeycomb Model to review social media effectiveness, looking at reasons why …..<\/p>\n","protected":false},"author":7,"featured_media":77893,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[168],"tags":[],"acf":[],"yoast_head":"\nDigital Marketing Models: The Honeycomb model | Smart Insights<\/title>\n<meta name=\"description\" content=\"The Honeycomb Model was created to review social media effectiveness, looking at reasons why users engage with social media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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