{"id":7342,"date":"2011-08-21T15:03:29","date_gmt":"2011-08-21T15:03:29","guid":{"rendered":"http:\/\/v2.smartinsights.com\/?page_id=7342"},"modified":"2019-09-05T09:30:33","modified_gmt":"2019-09-05T08:30:33","slug":"search-engine-marketing","status":"publish","type":"page","link":"https:\/\/www.smartinsights.com\/search-engine-marketing\/","title":{"rendered":"Search engine marketing"},"content":{"rendered":"<p>For most businesses where prospects are actively searching for services search engine marketing should be a core\u00a0'Always-on' marketing activity. We have an introduction to\u00a0the techniques for search marketing in our separate hub pages\u00a0on <a href=\"\/search-engine-optimisation-seo\/\">SEO<\/a> and <a href=\"\/pay-per-click-ppc\/\">PPC Adwords<\/a>. Keyphrase analysis is important for both paid and natural search, so that's covered here.<\/p>\n<h3>Recommended resources<\/h3>\n<p>1. Statistics - <a href=\"http:\/\/www.smartinsights.com\/search-engine-marketing\/search-engine-statistics\/\">Search engine statistics<\/a><\/p>\n<p>2. Free guide - <a href=\"http:\/\/www.smartinsights.com\/guides\/10-common-adwords-mistakes\/\">AdWords Mistakes<\/a> - learn best practice by avoiding bad practice<\/p>\n<p>3. Free guide - <a href=\"http:\/\/www.smartinsights.com\/guides\/10-seo-mistakes\/\">SEO mistakes<\/a>\u00a0- learn these business-limiting mistakes<\/p>\n<p>4. Paid guide - <a href=\"http:\/\/www.smartinsights.com\/guides\/seo-7-steps-to-success-guide\/\">7 Steps to SEO success<\/a><\/p>\n<p>5. Quick Win - <a href=\"http:\/\/www.smartinsights.com\/quick-wins\/3-killer-techniques-boost-seo\/\">3 Killer SEO techniques to boost traffic<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For most businesses where prospects are actively searching for services search engine marketing should be a core\u00a0&#8216;Always-on&#8217; marketing activity. We have an introduction to\u00a0the techniques for search marketing in our separate hub pages\u00a0on SEO and PPC Adwords. Keyphrase analysis is &hellip;..<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"page-tactic.php","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Search engine marketing | Smart Insights<\/title>\n<meta name=\"description\" content=\"Get more information and advice on how to succeed at search engine marketing with the expert resources included on our informative hub page.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/search-engine-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search engine marketing | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Get more information and advice on how to succeed at search engine marketing with the expert resources included on our informative hub page.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/search-engine-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-05T08:30:33+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/search-engine-marketing\/\",\"url\":\"https:\/\/www.smartinsights.com\/search-engine-marketing\/\",\"name\":\"Search engine marketing | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"datePublished\":\"2011-08-21T15:03:29+00:00\",\"dateModified\":\"2019-09-05T08:30:33+00:00\",\"description\":\"Get more information and advice on how to succeed at search engine marketing with the expert resources included on our informative hub page.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/search-engine-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/search-engine-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/search-engine-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Search engine marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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