{"id":74711,"date":"2020-03-30T11:00:32","date_gmt":"2020-03-30T10:00:32","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=74711"},"modified":"2024-06-07T14:41:47","modified_gmt":"2024-06-07T13:41:47","slug":"copywriting-seo-template","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/copywriting-seo-template\/","title":{"rendered":"On-page SEO and copywriting template"},"content":{"rendered":"<h3>How will this on-page SEO and copywriting template help me and my business?<\/h3>\n<p>There are several ranking factors that affect on-page copy. Each factor affects the way you structure your content, but balancing all of them while you're trying to write engaging copy can be difficult. This is especially true if you are editing existing content on your website and trying to restructure copy so that is is SEO-friendly.<\/p>\n<p>This on-page and copywriting template is designed as a practical resource to help content editors improve how they create and update pages to improve their organic search rankings. It primarily focuses on best practices for Google. Other search engines, such as Bing, use similar on-page ranking factors.<\/p>\n<p>We created this 18-page downloadable template in a Microsoft Word format so that it can be easily edited for your business. We encourage you to add notes or examples to make it more relevant for your industry as part of SEO style guidelines.<\/p>\n<h3>Who is this copywriting template for?<\/h3>\n<p>This on-page and SEO copywriting template gives a step-by-step process outlining 10 success factors you\u2019ll need to follow. The resource is intended for content creators, editors, and others who aren\u2019t SEO specialists but need to know the basics of which factors they can influence to rank higher in search results. They may also be looking for more details on how copywriting can be used to improve organic search rankings.<\/p>\n<p>Our main reason for developing this guide for members was the need to improve standards of copywriting for SEO in marketing teams of larger organizations, where several people who aren't usually SEO specialists need to create and review web pages. However, marketers who are part of SMEs and need a quick overview of SEO ranking factors when creating content will also benefit from using this template.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will this on-page SEO and copywriting template help me and my business? There are several ranking factors that affect on-page copy. Each factor affects the way you structure your content, but balancing all of them while you&#8217;re trying to &hellip;..<\/p>\n","protected":false},"featured_media":129566,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>On-page SEO and copywriting template | Smart Insights<\/title>\n<meta name=\"description\" content=\"Improve on-page SEO techniques for content-creation and organic ranking with Smart Insights practical on-page SEO and copywriting template.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/copywriting-seo-template\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On-page SEO and copywriting template | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Improve on-page SEO techniques for content-creation and organic ranking with Smart Insights practical on-page SEO and copywriting template.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/copywriting-seo-template\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-07T13:41:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/06\/on-page-seo-and-copywriting-template.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/copywriting-seo-template\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/copywriting-seo-template\/\",\"name\":\"On-page SEO and copywriting template | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/copywriting-seo-template\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/copywriting-seo-template\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/06\/on-page-seo-and-copywriting-template.jpg\",\"datePublished\":\"2020-03-30T10:00:32+00:00\",\"dateModified\":\"2024-06-07T13:41:47+00:00\",\"description\":\"Improve on-page SEO techniques for content-creation and organic ranking with Smart Insights practical on-page SEO and copywriting template.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/copywriting-seo-template\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/copywriting-seo-template\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/copywriting-seo-template\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/06\/on-page-seo-and-copywriting-template.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/06\/on-page-seo-and-copywriting-template.jpg\",\"width\":595,\"height\":839,\"caption\":\"on-page-seo-and-copywriting-template\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/copywriting-seo-template\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"On-page SEO and copywriting template\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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